- 39
- articles
- 2011–2015
- on Search Engine Watch
- Content
- most covered
Ken Mcgaffin
2014
How to Prevent Client Failures in SEO Public Relations
Taking the time to prepare your SEO client to effectively speak to the media can help you successfully move out…
8 Essential Steps for SEOs in Planning Online PR
In order to reap the true benefits (read: links) of online PR, you need to build your credibility with the…
Do Weak Links Reveal Powerful Opportunities?
If you could spot weak links early enough, you would be able to predict emerging opportunities and exploit them.
8 Lessons for SEOs from Muck Rack’s “Today’s Journalist” Survey
One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons…
Online PR: Should You Pitch or Ignore These 6 HARO Personas?
HARO can be a great way to get coverage and links for your website – but it can also be…
Using Majestic’s Topical Trust Flow to Find Online PR Opportunities
Using this powerful filter you can isolate the categories you're interested in, explore the source links to see the news…
3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign
Surveys can and should go much further than link bait. A well-constructed survey can give you useful insights into the…
Battle-Hardened Journalist Reveals What Makes Press Releases Stand Out
If you're looking for a content promotion and white hat link building technique that can be done at scale, you…
Passable SEO Content is so Passé: Create Something Powerful & Engaging
The best writing comes when we have something to say. Something that's unique, surprising, and impacts our clients' customers. It's…
10 Huge Online PR Mistakes You Must Avoid
Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting…
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