PPC.
Safa Sez: Search Worth $14 Billion In 2007, But No One Amazed
Piper Jaffray analyst Safa Rashtchy has been covering the paid search space for ages, offering one of the earliest independent predictions of future spending. Rashtchy’s Golden Search Turns…
Companies Swarm to Search Advertising
The Chicago Tribune article: Web words become a lucrative market, offers an overview of how search ads work, touches on click fraud,…
Building Roomba’s Brand Through Search
Roomba Cleans Up With Search Engine Marketing from AdAge is a good read on how the makers of the Roomba automatic vacuum…
Report: Paid Search Still Hot In 2005, But Growth Will Slow
MediaPost’s Report: Rich Media’s The New Paid Search looks at eMarketer’s predictions that 2005 will see rich media overtake paid search in…
Mainstream Press Tells Clickfraud Story
Looky here, we’re now seeing the topic of clickfraud hit the mainstream press. An article in the new issue of Newsweek titled:…
Search Advertising: Strong Growth Ahead
After a dry spell of several years, online advertising rebounded sharply in 2004, with paid search ads leading the way with a…
Search Ads Were Hot In December 2004
DoubleClick-owned Performics has provided more figures about the holiday shopping period and search, finding consumer searches were way up in December. Based…
NYT On Google Ad Copy Policies – Overture Barely Gets A Mention
Advertisers on Google Are Told to Keep It Proper from the New York Times looks at how it’s not anything goes with…
Tips On Protecting Against Clickfraud
Click Fraud: Somebody Is Cheating You from ClickZ is another look at protecting yourself from clickfraud. Many of the tips and information…
Former Enron CEO Using Paid Search Listings
Here’s another use of paid listings by the legal industry. AP is running a story today about how the legal team of…
Kraft Supports Pro-White Groups? Lack Of Search Ad Targeting Makes It So
I’ve long written that advertisers should be able to pick and choose exactly where they show up in a search company’s network.…
Keyword Prices Rise Again, But Only Slightly
The Keyword Price Index from Fathom Online for December showed a 2 percent rise from last month, the smallest month-to-month change since…
1500 Advertisers Now Part of ThomasB2B Network
Word in Media Post: Thomas to Send PRWeb Sponsored Ads, that the ThomasB2B PPC ad network that debuted in September will soon…
Local Search Lacking Ads
Local search is hot? Not yet among advertisers, ClickZ finds in Local Advertisers Lack Search Zeitgeist. It takes the top local search…
Pro Pay-Per-Call
Dick Larkin’s a long-time yellow pages hand who’s spoken on the topic at our SES show before. In Pay-Per-Call Will Revolutionize Online…
Defining Click Fraud
Sure, concerns are rising about clickfraud — but do we even know how to define what a fraudulent click is? ClickZ gets…
Copywriting For Search Ads
Kevin Lee’s got a two-parter at ClickZ on writing copy for search ads. PPC Search Copywriting Strategies, Part 1 looks at the…
Clickfraud: Rampant or a Manageable Problem?
Some believe that clickfraud is a huge problem. Others, say it’s around but manageable. Brian Morrisey’s article: Click-Fraud Threat: ‘Staggering’ Or ‘Overblown’?…
Poor Relevancy and Automated Search Ads
Greg Linden points to interesting BoingBoing post about some “silly” Adword ads from Amazon and eBay showing up on Google. I’m glad…
Keyword Celebrex More than Quadruples in Price
In just a few days the keyword Celebrex has gone from a $.95 cent term on Overture to over $4.00, according to…
Case Study On Clickfraud Refund
Eight Months of Click Fraud in Oregon from ClickZ is a short case study on a merchant discovering $200-$300 in what he…
Search Term Prices Skyrocket
Kris Oser at AdAge.com (free, sub req.) looks at the rising cost of keywords in: Search Engine Ad Term Prices Skyrocket. Because…
Study: Impact Of Engines on Consumer Buying
Comscore is out this morning with a study (sponsored by Overture) about the impact of search engines on consumer buying. You can…
Getting Beyond Managing Bids
Beyond Bid Management: Breaking Through the Search Volume Wall from Kevin Lee at ClickZ takes a look at the idea of hitting…
Google CFO Say Clickfraud Needs Fast Fix
Gary blogged earlier about a Financial Times article on clickfraud. Here’s a related one from CNN, inspired by Google CFO George Reyes…
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