Local search is hot? Not yet among advertisers, ClickZ finds in Local Advertisers Lack Search Zeitgeist. It
takes the top local search terms in 2004 from Google (the first time the company has reported these) and discovers that only 1 in 20 bring up ads. Now there’s a benchmark to
test against next year!
Local Search Lacking Ads
More in PPC
View more2022 Search ads 360 update: What you need to know
Get more work done in one place, save time and access a better cross-channel view for data-driven decision making
Here’s what an ROI-worthy search advertising budget looks like in 2022
Kris Jones shares some subtle considerations that will separate your search advertising strategy from your competitors (for good)
How you can embrace paid search automation to maximize outcomes
Master the balancing act of trusting Google's automation while maintaining needed control