local search.
Turning reviews into opportunities for reputation and SEO impact
Consumers are most likely to search for a local business on Google or Yelp and pick a winner based on those reviews and ratings. Helping pointers on dealing…
Search engine saturation: The ever evolving SERP and how brands are responding
The marketing world has had massive changes and search engine saturation has hit the lowest level in 11 years. What does it…
Moz Local Search Analytics and industry trends: Q&A with Moz’s Sarah Bird and Rob Bucci
We caught up with Moz’s CEO, Sarah Bird and VP of R&D, Rob Bucci to learn about what they’ve been working on…
Study: How ready are businesses for voice search?
A new analysis of 73,000 business listings found that 96% of all business locations fail to list their business information correctly.
Facebook is a local search engine. Are you treating it like one?
Over 600 million users visit FB business pages every day. 52% of consumers have discovered a brand there. Why and how to…
Data: Local search trends from 2017-2018
Key local search trends and tips based on data from more than 300,000 customer business locations active from Jan 1, 2017 to…
How to optimize your local business for voice search
Specific strategies for local businesses trying to understand the potential voice search will have on their bottom lines.
How to optimize your Google My Business listing
A Google My Business profile is an essential tool for local SEO and helps to cement the online presence outside of a…
Six mistakes emerging brands make that affect their SEO
We look at the six common mistakes that emerging brands are especially prone to make and can negatively impact their search engine…
Rise in voice search for local businesses brings new opportunities and challenges
Voice search is growing exponentially, and when something becomes this prominent it behoves the major search engines to make changes to the…
Six steps to improving your local search strategy
With local search proven to be one of the hottest SEO trends of 2017, it is projected to maintain its standing among…
How creating relevant experiences can boost your clicks on local search ads
We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers. What we…
How to get started with local SEO
Google suggests that 80% users conduct online searches for local businesses, while 50% of users who do a local search on mobile…
How to make sure your local search marketing is up to scratch
For local businesses, having a strong presence in the local search results is fundamental to those all-important conversions. And when users are…
Google’s constantly evolving search experience – and how it changes the game for local SEO
The importance of local SEO cannot be understated when you consider the dominance of mobile and the sky-high user expectations of being…
Taming the local search beast in a post-Possum and Fred world
Two of Google's recent algorithm updates, Possum and Fred, have had a significant impact on local search for various reasons. How can…
How to optimize Google My Business listings for multi-location businesses
Being listed on Google My Business (GMB) is an essential part of any local SEO strategy. But how can businesses with multiple…
What’s new with Earth? First impressions of the relaunched Google Earth
Google has just re-designed, revamped and re-launched its Earth product. What's new, what's improved, and how can marketers take advantage of the…
The psychology of search intent: Converting moments that matter
Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely…
Why local search should be part of your ecommerce strategy
As local marketing becomes more important, it's time to focus on local search strategy in order to beat your competition.
Google’s latest algorithm update: did anything happen and what might it affect?
Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically.
10 SEO tips to get your website to the top of Google search
There are hundreds of things you can do to top Google search, this is a list concentrating on the more recent SEO…
Six lessons advertisers can learn from local SEO
Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings…
Beyond local SEO: Greg Gifford on how to win the visibility race
Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets…
Nick Wilsdon on Enterprise SEO and Customer Acquisition [podcast]
Welcome to the latest episode of the ClickZ Digital Marketing Podcast. In this week’s edition, we interview search expert Nick Wilsdon on…
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