Here's the skinny on all that's happening right now in search behaviour.
While many of the foundational elements of mobile SEO are identical to desktop SEO, there are a number of techniques that are required to amplify search signals for mobile.
Initiating an effective SEO campaign is time-consuming, but it's essential for success in the competitive digital landscape. Here's a basic breakdown of the process.
The proliferation of mobile makes it that much more important for brands to think beyond listing management, and make their location data scalable, as well as accessible and actionable to consumers.
Following an article on Google crawling from non-U.S. IP addresses, this columnist tests the Locale-Adaptive Testing Tool across 13 different languages and 18 different countries.
Though the value of Yelp's shares continue to decline, the company is becoming a stronger player in mobile search, as demonstrated by its 22 percent growth in mobile monthly visitors.
Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world - the growth of mobile and mobile wallets, in particular - are crucial to ours, as well.
Many marketers still don't have mobile search down, despite the fact that it's surpassed desktop search with no signs of slowing down.
Nearly three-quarters of online activity is related to local searches. Using location-specific keywords and leveraging Google+ reviews can help optimize those searches to benefit your business.
The Google Buy button will serve as a reminder to local business owners that if they don't give consumers good reasons to visit their shops in person, the convenience of online will win out.