local search.
How creating relevant experiences can boost your clicks on local search ads
We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers. What we…
How to get started with local SEO
Google suggests that 80% users conduct online searches for local businesses, while 50% of users who do a local search on mobile…
How to make sure your local search marketing is up to scratch
For local businesses, having a strong presence in the local search results is fundamental to those all-important conversions. And when users are…
Google’s constantly evolving search experience – and how it changes the game for local SEO
The importance of local SEO cannot be understated when you consider the dominance of mobile and the sky-high user expectations of being…
Taming the local search beast in a post-Possum and Fred world
Two of Google's recent algorithm updates, Possum and Fred, have had a significant impact on local search for various reasons. How can…
How to optimize Google My Business listings for multi-location businesses
Being listed on Google My Business (GMB) is an essential part of any local SEO strategy. But how can businesses with multiple…
What’s new with Earth? First impressions of the relaunched Google Earth
Google has just re-designed, revamped and re-launched its Earth product. What's new, what's improved, and how can marketers take advantage of the…
The psychology of search intent: Converting moments that matter
Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely…
Why local search should be part of your ecommerce strategy
As local marketing becomes more important, it's time to focus on local search strategy in order to beat your competition.
Google’s latest algorithm update: did anything happen and what might it affect?
Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically.