local search.
7 Reasons You Need to Update Your Google Maps App
Google Maps has released a major update to their app for Android and iOS, including lane guidance, offline directions, improved search for restaurants, bars, and hotels, direct integration…
Making Sense of Big Data in Search Marketing
Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in…
4 Local Search Tactics That Will Matter More in 2014
Marketers should focus their energies on these key tactics in 2014: improving brand/domain authority; making websites mobile-friendly; correcting any inaccuracies in Foursquare;…
4 Google Changes and How Online Merchants Can Adapt
Google has rolled out many changes of late, from "(not provided)", to local availability, to Hummingbird, and Shared Endorsements. Here's a quick…
4 Terrifying Local Search Marketing & SEO Mistakes
Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of…
Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison
With the approaching consolidation of the Keyword Tool and the Traffic Estimator into the Keyword Planner, SEO and PPC professionals should become…
SEO for Google+ Profiles, Pages, Local, Communities & Updates
Want to maximize your visibility in Google's search results? This Google+ SEO guide explains how to optimize your profile, page, local, communities,…
Google Shows Reviews in New Search Overlay, Offers ‘Perks’ to Reviewers
When you click on the Google reviews link for a business listing in the search results page, a new overlay featuring those…
Getting Started With Google Places for Business
In less than 5 minutes, you can get your business listing up and running on the largest search engine out there. Follow…
With Death of AdWords Keyword Tool Near, Google Pushes Users to Keyword Planner
Marketers using this free tool are now seeing a notice stating that in the coming months the external Keyword Tool will no…
Local Business Reviews Read By 85% of Consumers [Survey]
When searching for local businesses, 85 percent of consumers say they read online reviews. And many people go beyond the first review…
Local Search Key Vendors, Best Practices & Steps to Success
The local search landscape continues to evolve quickly. New vendors and local optimization tactics are emerging almost daily. Here's a recap of…
Is Bing Places for Business Better Than Google+ Local?
If you haven't yet, check out Bing Places for Business to quickly claim, edit, and control your local listing while also making…
Yahoo Launches Localworks, a Listing Management Tool for Small Business
The new product, which Yahoo is launching in connection with location software company Yext, is designed to help companies easily update their…
Local Link Building: An Easy Win
Local link building is often overlooked within link building campaigns. Here's how to optimize links for local search by building great national…
Google Talks Back: Conversational Search Available on New Version of Chrome
Google conversational search rolled out on the new version of Chrome this week. While the “OK Google” search prompt we heard about…
Local Search Battle Heats Up: Can Yelp Fight Off Facebook & Foursquare?
Is Facebook – and to a lesser extent Foursquare – becoming more Yelp-like, and thus a threat? Some might believe the answer…
New Google Local Listings Carousel Showcases 7 Results Above the Fold
Google seems to be testing a new style of displaying local search results, such as restaurants, in a unique carousel style that…
Facebook Graph Search: Local Search Ranking Factors
Facebook Graph Search could be an important driver of new customers for local businesses as it continue to roll out. This post…
Rise of the New School SEO Professional
There’s a gold rush under way as brands allocate big budgets to build and optimize their presence in emerging search and discovery…
How to Optimize Your Facebook Page for Mobile Facebook Nearby Users
Mobile Facebook users can now discover business information and reviews they may previously have asked a search engine. Learn how to optimize…
Local SEO Citations – The New Link Building
Marketing to your target demographic requires connecting with them on a platform that is readily available any place and time on any…
47% of National Brands to Invest More in Local in 2013 [Study]
Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a…
Making Big Data Smart: A 360-Degree Online View of a Business
The lack of online business identity consistency via a universal repository is making it difficult for local search players to reap the…
Inside Google Search Updates
It’s important to remember that some of the biggest changes in Google search results were not named all named after animals. As…
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