local search.
4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences
Some data becomes biased when companies develop a business identity with user-generated content, check-ins, and advertising. Developers can avoid the noise by following these best practices when creating…
Google HUD Glasses: Possible Features & Implications for Marketers
A heads up display would likely integrate Google Goggles, Google Voice Search, Local Search, some iteration of OCR technology, and a camera.…
Are You Competing with Your Own Business Identity?
As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These…
10 Reasons to Use Foursquare Explore for Personalized Local Searches
Foursquare recently announced "Explore", their new web-based tool that takes geosocial and local search to a new level and goes beyond mobile…
Google Searchers Use Autocomplete Most, Ignore Google Instant [Eye Tracking Study]
New Rosetta study tests assumptions about five Google search features – Instant, Instant Previews, Places, universal search, and autocomplete – with the…
Google Eye-Tracking Study Highlights Impact of Local/Places Results
SEOmoz recently conducted an eye-tracking study that looked into the way people focus on results on different Google layouts, including those with…
Local SEO: 10 Tips for Ranking in Your Area
Any local business of any size can benefit from search engine optimization. Geo-specific optimization in particular can make a service-provider’s small investment…
Group-Buying Meets Local Search
The daily deals market continues to grow with new players, as well as established companies weaving deals into their core offerings. At…
Search Week in Review for April 2, 2011
Here’s a recap of this week’s columns and news stories for the week of March 27 to April 2, as reported by…
Cooper Tire Hijacked 2300 Listings at Yahoo Local, Yellow Pages
More glitches in local search listings hijack other businesses.
PPC vs. SEO: Paid Search as Your Organic Competitor
The balance between paid and organic results in the SERPs in shifting. Paid listings may increasingly get more clicks at the expense…
Yahoo Testing New Local Design
Yahoo is testing a new version of Yahoo Local featuring “rich hyper-local content” in limited beta. Promising a truly personalized experience in…
Yahoo Adding A Number of Local Features
The Yahoo blog announced a number of new local features it will be rolling out in the near future. A Sketch-A-Search app…
Top 10 Local Search Insights for the Moment
The local search marketing game is changing fast, driven by Google Places, mobile, maps, Twitter, Yelp, Foursquare and more. Here's a look…
Welcome to Google Places Search
On Thursday I went to lunch with Sage Lewis at his favorite restaurant in Akron, Rancheros Taqueria. Although I feel their food…
Google Simplifies Local Search Control
Not even a week after Marissa Mayer was charged with handling Google’s location and local services, Google is rolling out its first…
Rich Snippets Support in Google Local Search Results
Google is now incorporating rich data into it’s local search results. The upshot of this is that local directories can, on say…
Modified Broad Match — Broad Match as it Should Be
You should be making extensive use of modified broad match in your PPC campaigns. And here's why.
5 Ways to Improve Your Local Search Marketing Strategy
Don't lose out on a huge amount of potential business. Use these local search strategies.
Who’s the Best Authority to Own and Manage Business Listings?
More consumers are searching on various platforms for local products and services. Here's how you can improve your SERP visibility and guard…
Co-Creation & Search: It’s All About the Customer
How listening to the crowd can enhance your online branding strategy.
Boston Globe Adopts Open-Source Neighborhood News Mapping Platform OpenBlock
The Boston globe is among the early adopters of OpenBlock, an open-source platform that offers news organizations the possibility to display local…
Local Search Localeze Launches Business Registration Manager To Boost Customer Confidence
Localeze, the business listings identity management provider for local search, has launched its Business Registration Manager service that validates ownership of a…
WHERE Launches Local/Mobile Ad Network
A top mobile service harnesses its strengths to compete in the mobile ad space. WHERE is a mobile application (both downloadable and…
Your Locations are Your Biggest Digital Assets
A physical address has huge online implications. While you're covering your assets, make sure to build up your presence for local-based searches.
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