local search.
Testing the International Googlebot, Simplified
Following an article on Google crawling from non-U.S. IP addresses, this columnist tests the Locale-Adaptive Testing Tool across 13 different languages and…
Yelp Earnings Report Shows Strength In Mobile Search
Though the value of Yelp's shares continue to decline, the company is becoming a stronger player in mobile search, as demonstrated by…
Local Search Take-Aways from Mary Meeker’s 2015 Internet Trends Report
Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world -…
Mobile Local Search: An Untapped Goldmine
Many marketers still don't have mobile search down, despite the fact that it's surpassed desktop search with no signs of slowing down.
4 Steps to Optimizing Local Search With Google
Nearly three-quarters of online activity is related to local searches. Using location-specific keywords and leveraging Google+ reviews can help optimize those searches…
Google Buy Button a Reminder to Make Local Marketing Compelling
The Google Buy button will serve as a reminder to local business owners that if they don't give consumers good reasons to…
Uber Partners With Foursquare to Combine Local Search and Transportation
Uber has continued a string of search-based partnerships, including Microsoft and YP, that will ostensibly give the car service app a leg…
Mobile Surpasses Desktop in Search Queries
BIA/Kelsey found that mobile has overtaken desktop in search query volume. While the numbers remain close, the gap will continue to increase…
Facebook “Hello” Brings Local Search to Calls
Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless…
ypSearch Marketplace Brings Programmatic Local
A new YP ad product aims to help the small search engine compete with bigger rivals like Bing and Google by allowing…