local search.
Wearables to Heighten Demand for Local Search: Prepare Now!
The impending release of the Apple Watch means that marketers should get ready for the rise of wearables by optimizing voice search…
Local and Mobile Converge in 2015
Succeeding with local search means succeeding with mobile marketing, as mobile success is synonymous with local.
Search Agency Covario Acquired, but its Saas Tools Remain Independent
Covario will be acquired by Dentsu Aegis Network and will transition toward operating as iProspect. Meanwhile, Covario's SaaS platform, Rio SEO, will…
Google’s My Maps Upgrade Presents Opportunities for Local Search
Google's My Maps feature could help businesses drive in-person traffic by giving them a new tool to better market themselves to consumers…
Apple Watch Opens New Doors in Local Search
The latest Apple device will likely put added pressure on hyper-local searches, making it even more important for businesses to ensure they…
More Local SEOs Earning Less Than $30,000 [Study]
The BrightLocal Local SEO Industry Survey included nearly 1,800 SEOs and found more than a third of local SEOs have turnover of…
YP Taps Goodzer for Enhanced Local Data
YP says it will add hyper-local data about products and services to "a select portion of [its] 20 million business listings" as…
Listing Management: The Required Foundation for Local SEO
Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful…
YP Adds Social Sharing, Curated Collections to Mybook
YP, the local search site that says its apps and website are used by more than 70 million visitors each month, has…
Google Buys, Then Shuts Down Restaurant Website Builder Appetas
Google has purchased and shut down Seattle-based Appetas, a website that lets restaurateurs build a website inexpensively with integrations (social, mobile, reservations,…