local search.
Google American Idol: Competition For AdWords Local Search Talent
Search marketing firms and in-house teams often have a hard time finding qualified PPC employees. Now Google may change all that by challenging students all over the world…
Google Launches Local PlusBox
Google has begun using its new PlusBox feature in local search results. The Local PlusBox appears as a plus sign and hotlink…
SEW Experts: Local Search: Competing All Over the Map – Part 2
While Google, Yahoo, and Microsoft battle for online mapping domination, another competitor is fortifying its position quietly off to the side. In…
YellowPages.com Explains Ingenio Acquisition
Yellowpage.com CEO Charles Stubbs made a surprise appearance at ILM:07/ SES Local today to talk about AT&T’s acquisition of call tracking provider…
AT&T To Acquire Pay Per Call Company Ingenio
AT&T announced plans to acquire Ingenio whose Pay Per Call technology they intend to integrate with YellowPages.com, according to the company press…
Poynt Gives New Local Search Option for Windows Live Messenger Users
Windows Live Messenger users have a new option for local search in the U.S.: Poynt. Multiplied Media has teamed with Idearc to…
What Can Local Learn from Universal Search?
It remains to be seen how big of a role local search results will play in the blended search results that the…
Highlights from the SEW Blog: October 22-26, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
SEW Experts: Searching for a Better Local Ad Model
The epic battle fought by “online pure-plays” and “brick and mortar” companies moves to a new frontier: local search. Local search products…
Local Search and Universal Search
Recently I was trying some searches out on Google, and I decided to try out “San Francisco Pizza”. It was neat, because…
SEW Experts: Voice Search: Mobile Tactic Here. Now. 2DAY.
Mobile has long been called marketers’ next emerging opportunity. So, from a local search standpoint, how do you prepare for the opportunity?…
LiveDeal, the Latest to Blend Local Search and Video
Local search and classifieds site LiveDeal announced today that it will integrate video content in its listings. This will allow individual sellers…
Overview of Microsoft Searchification
I attended the Microsoft Searchification event yesterday. The most important thing that happened here is that Microsoft has finally suceeded in offering…
SEW Experts: Think Local, Act Social
In today’s Vertical Challenge column, “Think Local, Act Social,” local search expert Michael Boland asks what bars, lawyers, restaurants and dog washers…
SEW Experts: Real World Trumps Online in Local Search
In today’s Vertical Challenge column, “Real World Trumps Online in Local Search ,” local search expert Gregg Stewart reminds you that if…
AmericanTowns Gets Idearc Backing, Sells LocalSearch.com
IYP publisher Idearc has invested in AmericanTowns, a collection of local city guides that aggregates content from various sources about local businesses,…
ShopLocal Adds a Personal Touch
Local product search site ShopLocal announced today that it will integrate a set of social tools that will allow its users to…
Superpages Gets Local Mobile App
Idearc’s Superpages.com has launched a mobile version of its local search product, Superpages Mobile for BlackBerry. The application is designed to help…
The Power of Link Building and Public Relations
Link Building columnist Justilien Gaspard offers advice for gaining links in local search while creating positive public relations opportunities.
Yahoo!, Now with More Local Listings
Directory Publisher R.H. Donnelley announced today that it will partner with Yahoo! to give its advertisers more substantial presence on Yahoo! Local.…
SEW Experts: A Tale of Two City Guides
In today’s Vertical Challenge column, “A Tale of Two City Guides,” local search expert Michael Boland reviews recent plans announced by Yahoo…
ComScore to Expand qSearch Measurement Service Beyond Traditional Search Sites
Market research provider comScore today updated its qSearch 2.0 measurement service to dramatically expand the number and kinds of properties being measured.…
This Just In, Google Recruits Local Sales Force
Gregg Stewart gives you a heads up on Google Local Business Referrals and continues his review of local search strategies by covering…
SEW Experts: This Just In, Google Recruits Local Sales Force
In today’s Vertical Challenge column, “This Just In, Google Recruits Local Sales Force,” Gregg Stewart gives you a heads up on Google…
Yahoo! Local Gets a Facelift
Yahoo! Local today announced a redesign and series of upgrades to its site. Many of these changes represent a new effort to…
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