- 27
- articles
- 2010–2015
- on Search Engine Watch
- Local
- most covered
Jon Schepke
2015
How healthy is your location data?
I doubt that many brands spend much time thinking about data health. It's not the sexiest topic in our industry,…
How beacons and mobile wallets can improve customer experience
Here are some suggestions when considering the deployment of beacons in your stores.
Beyond Listing Management: Why You Need a Location Data Strategy
The proliferation of mobile makes it that much more important for brands to think beyond listing management, and make their…
Local Search Take-Aways from Mary Meeker’s 2015 Internet Trends Report
Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her…
Google Buy Button a Reminder to Make Local Marketing Compelling
The Google Buy button will serve as a reminder to local business owners that if they don't give consumers good…
3 Ways to Be a Better Local Search Marketer With the Apple Watch
The release of the Apple Watch will have huge ramifications on how national search marketers target and engage consumers at…
Converged Media Requires Converged Metrics
A local digital marketing program that combines paid, earned, and owned will not only attract customers but also deliver a…
Local and Mobile Converge in 2015
Succeeding with local search means succeeding with mobile marketing, as mobile success is synonymous with local.
2014
Introducing the Local Marketing Adoption Curve
Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on…
Listing Management: The Required Foundation for Local SEO
Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for…
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