ClickZ.
Is Your Content Working Better for Someone Else?
Sites which scrape and copy content from the others are often able to outrank the original source and damage their search rankings. In this post, I'll look at…
Using Personas to Drive Quality Traffic: An Interview With Grant Simmons, Homes.com
In advance of his session at ClickZ Live New York, Grant Simmons of Homes.com shares tips for using personas to drive quality…
Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]
A recap of the "Mastering the PPC Challenge" session, presented by Diane Pease and John Gagnon at this year's ClickZ Live San…
Is SEO Dead? NOOOOOOO!
Enough! The authors and publishers of "SEO is dead" articles must stop trying to pass off mythical and erroneous statements as facts…
6 Tips for Writing Successful LinkedIn Articles
LinkedIn is a great platform for publishing articles, but you need to have a strategy and consider what types of content work…
The Ultimate Entrepreneur’s SEO Checklist for 2014
How can entrepreneurs survive and swim with the SEO sharks? Here's some advice and top tips for business leaders looking for the…
Google Penalizes MyBlogGuest, a Guest Blog Network
Two months after warning Google would begin taking action against spam guest blog sites, Matt Cutts today announced that a large one…
SEO Really is Dead, Long Live…Uh…What Should We Call This?
It seems like "search" is being taken out of "search engine optimization." But perhaps search engine optimization has evolved to the point…
How to Hire (and Keep) Digital Marketing Talent in 2014
Executives are unhappy with the skills of digital and social media team talent. A large talent gap is hurting sales, employee retention,…
SEMPO State of Search Survey: Weigh In, Get the Report, Win an iPad 3
SEMPO is currently collecting feedback from digital marketers across the board to feed its 9th annual "State of Search" report. Participants will…
SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals
The new SEMPO Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. There was a marked…