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SEO – Content | Confusion | Clarity
Content marketing is a huge, vitally important part of company and marketing strategy. But if you’re considering content marketing as an alternative to SEO, you must first understand…
Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi
Who doesn’t love conference swag? Here are five useful digital resources for SEOs and search marketers, courtesy of SES Chicago sponsors.
Get the Picture: Brands Use Instagram for Visual Marketing
The red carpet winner and Facebook darling is reshaping the way people communicate in pictures and it’s safe to say brands can’t…
New Facebook Test: Mobile Ads Appear in Apps Not on Facebook
The social network said it is conducting a "small test" serving ads in mobile apps outside of Facebook. The trial is an…
SES San Francisco 2012 Day 2 & 3 Coverage #SESSF
Day 2, or "Wow Wednesday" lived up to its billing, highlighted by Matt Cutts and an all-star "super hero" search panel. The…
How to Make Friends and Influence People at #SESSF
Vivastream is the official social platform of SES San Francisco, designed to help you meet the right people and attend the right…
In Memoriam: Search Marketer Ron Jones
It is with great sadness that we commemorate the life of Ron Jones, president and CEO of Symetri Internet Marketing. Jones was…
Why ‘A Conversation With My 12 Year Old Self’ is a Viral Video Success
Marketers can learn a number of lessons from the surprising success of “A Conversation With My 12 Year Old Self.” The YouTube…
Facebook Ads, Sponsored Stories Run on Zynga
The beginnings of the long-awaited Facebook ad network could be here. Facebook ads began running on Zynga.com. Facebook display ad units including…
Enterprise SEO Update: Rosetta, Covario, Optify & More
Rosetta releases an analysis of client and competitor sites post-Google Penguin; Covario announces acquisition of Top Local Search; Optify gets into enterprise…
Nextag’s Fatal Sense of Google Entitlement
Nextag isn't ranking on Google, so their search results must be biased, argues CEO Jeffrey Katz. But really, creating a compelling website…
Facebook Adds Mobile Sponsored Stories Options
In response to requests from Facebook marketers, the social network will, for the first time, allow advertisers to buy mobile ads separately.…
Salesforce Buys Buddy Media
The biggest winner so far in the Facebook marketing vendor ecosystem was declared yesterday when Salesforce.com bought Buddy Media for $689 million.…
Ford Retains Confidence in Facebook Ads as GM Quits
Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall…
Facebook Ad Analytics Will Track More Than Clicks & Likes
Facebook's new analytics are designed to make paid advertisers feel better about their spends. In the coming weeks, the social network's Ads…
Foursquare Paid Search Ads to Launch in June
Foursquare hopes to launch paid search during the next two months. Merchants will be able to promote check-in deals on the platform…
Google Earnings: Lower Cost-Per-Click Does Not Reflect Health of Our Business
Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again. Execs for the technology giant assigned multiple…
Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights
In addition to launching new Facebook Pages this week, the social network gave a close-up of new premium and mobile ads, announced…
Promoted Tweets Coming to Twitter for Android, iPhone App
Twitter's mobile app now includes Promoted Accounts ads, extending the reach for marketers who want to increase their follower ranks. Promoted Tweets…
Google Will Overtake Facebook in Display Ad Sales by 2013 [Report]
Facebook's ad sales revenue will increase $2 billion year-over-year, totaling $5.1 billion for 2012, according to a new eMarketer forecast. However, the…
Twitter Tries to Hook Local SMBs on Self-Serve Advertising
Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first…
Facebook IPO Show Ad Revenue Increased 69% in 2011
Facebook's 2011 advertising revenues were $3.1 billion, up 69 percent from the year before, according to the Menlo Park, CA-based firm's S-1…
SEO Chicks Competition – Win a ticket to SES London!
SEO Chicks have launched a competition for the next generation of search marketers. Have you been in SEO less than a year…
How Search Engines Work
Download this PDF, which offers a basic understanding of the science of information retrieval on the web. "How Search Engines Work" goes…
“Define An English Person” C-Word Easter Egg or Google F-Bomb?
Go to Google. Type in "define an English person". Belly laugh.
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