- 22
- articles
- 2012–2013
- on Search Engine Watch
- Social
- most covered
Matt Kapko
2013
FTC Workshop ‘Blurred Lines: Advertising or Content?’ to Examine Native Ads
The FTC will host a workshop December 4th entitled “Blurred Lines: Advertising or Content?” as part of their investigation of…
New Google Playbook Outlines 5 Essentials of a Mobile Strategy
Taking a fresh look at the mobile landscape, Google has outlined five critical questions that businesses should address when developing…
Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details
Twitter’s IPO is expected to be among the largest of tech firms this year. During the most recently closed quarter,…
Google Brings TrueView Video Ads to Online Games
Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting…
Facebook’s Mobile Surge: Ad Revenues Double
How important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company's advertising revenue and…
LinkedIn Attracts Brands to Homepage With Sponsored Updates
Sponsored Updates are a new ad unit available to marketers and brand managers that run company pages on LinkedIn. Users…
Pinterest Bests Facebook on Ecommerce Content Sharing [Study]
Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users…
Google Paid Clicks Jump, CPCs Fall in Q2 2013; 75% Switched to Enhanced Campaigns
More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the…
Yahoo Search Revenues Climb 5% to $403 Million in Q2 2013
Paid clicks jumped 21 percent and the average price per click slid 8 percent. Yahoo's display business generated $423 million,…
Facebook Graph Search Expands to More U.S. Users
Nearly six months after introducing Graph Search as a more natural, real-time search capability for social media, Facebook is taking…
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