- 22
- articles
- 2012–2013
- on Search Engine Watch
- Social
- most covered
Matt Kapko
2013
Facebook Launches Verified Accounts for Brands, Businesses, Public Figures
Facebook is getting into the verification business. The blue check mark identifying verified pages and profiles will appear in timelines,…
Yahoo Debuts New Ad Format in News Stream
Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads will have a similar…
Facebook Reports $1.46 Billion in Q1 2013 Revenue
Facebook's ad products delivered $1.25 billion, or 85 percent, of total revenue during the quarter while payments carried the remainder,…
Brands Can Now Target Facebook Users Based on Activity Outside Facebook
Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of…
Facebook Welcomes Home, A New Social Phone for Android
The Facebook phone will arrive on April 12, giving the social network giant a new window into its users' mobile…
New Targeting & Tools for Small Advertisers on Twitter
While the company positions for broader interest in its paid media products, it is expanding the tools and services it…
Facebook Lookalike Audiences Helps Target Ads at Lower CPA
Facebook has expanded its custom audience targeting feature to now include "lookalike audiences." By porting their CRM databases to Facebook,…
Marketers, Consumers Favor Email Over Social Media [Report]
Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is…
2012
LinkedIn Launches Video Ads
Video ads are coming to LinkedIn. The professional-focused social networking site announced that its LinkedIn Ads platform is now capable…
LinkedIn Redesigns Company Pages, Lets You Pay to Feature Updates
LinkedIn's new featured update functionality gives brands the ability to more prominently display updates they want to highlight above the…
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