Click Fraud: Somebody Is Cheating You from ClickZ is another look at protecting yourself
from clickfraud. Many of the tips and information may be familiar to our readers but refreshers never hurt. It also mentions to online tools you might tap into.
For more on the subject of clickfraud, see also the Search Ads:
Clickfraud of our Search Topics area available to Search Engine Watch
members, which summarizes stories on the topic going back for years.
Sana Ansari shares some of the easiest ways to gather learnings from search engine marketing and leverage them in paid social.
As AI becomes mainstream within the PPC industry, marketers will need to begin shifting their areas of expertise away from micromanaging keywords and bid prices, and towards higher-level strategy. Manish Dudharejia shares four ways to use AI in your AdWords campaigns.
The new AdWords interface has many features that can help users save time when managing their PPC account. Ann Stanley documents all the latest updates.