The Chicago Tribune article: Web words become a lucrative market, offers an overview of how search ads work, touches on click fraud, and includes a couple stories from search advertising customers in the Chicago area.
Companies Swarm to Search Advertising
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Amazon emerges as search advertising powerhouse
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Search advertising vs. display advertising: Which delivers the best returns?
Whether you're a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign is tough. Use the wrong channel, and you risk ruining the maximum success of your whole campaign. Thankfully, there are ways to decide which is the best for your business and which will generate the most conversions.