search advertising.
The inner workings of search advertising in a cookieless world
While data will dictate your search advertising strategy's fate, here are some ideas to help marketers derive maximum control
Amazon emerges as search advertising powerhouse
Amazon's search advertising business is on track to generate more than $10 billion in advertising revenues over the next year, according to…
Search advertising vs. display advertising: Which delivers the best returns?
Whether you're a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign…
PPC 101: Eight tips to get started with paid search
PPC, or Pay-Per-Click, marketing can deliver effective results for a business, but it can also seem overwhelming when you're just getting started.…
Six lessons advertisers can learn from local SEO
Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings…
How to get the most out of Yahoo Gemini
Here's why search marketers that are currently refining campaign strategies in anticipation of the upcoming holiday shopping season should consider using Yahoo's…
Amazon and Google: Friends, Enemies or Frenemies?
Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google…
Apparel PPC: Zappos Dominates the Competition
When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which…
Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]
When the test subjects were asked what was top of mind when asked about a specific category keyword, Google found that 14.2…
Google, Europe Near Antitrust Deal, Really This Time?
With its latest offer, Google has effectively settled the three year probe and has dodged a potential $5 billion fine. While the…
4 Tips to Effectively Localize Your Search Marketing
With the right structure and analytics in place, local search can help advertisers capitalize on regions where business is strongest, or become…