search advertising.
The inner workings of search advertising in a cookieless world
While data will dictate your search advertising strategy's fate, here are some ideas to help marketers derive maximum control
Amazon emerges as search advertising powerhouse
Amazon's search advertising business is on track to generate more than $10 billion in advertising revenues over the next year, according to…
Search advertising vs. display advertising: Which delivers the best returns?
Whether you're a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign…
PPC 101: Eight tips to get started with paid search
PPC, or Pay-Per-Click, marketing can deliver effective results for a business, but it can also seem overwhelming when you're just getting started.…
Six lessons advertisers can learn from local SEO
Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings…
How to get the most out of Yahoo Gemini
Here's why search marketers that are currently refining campaign strategies in anticipation of the upcoming holiday shopping season should consider using Yahoo's…
Amazon and Google: Friends, Enemies or Frenemies?
Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google…
Apparel PPC: Zappos Dominates the Competition
When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which…
Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]
When the test subjects were asked what was top of mind when asked about a specific category keyword, Google found that 14.2…
Google, Europe Near Antitrust Deal, Really This Time?
With its latest offer, Google has effectively settled the three year probe and has dodged a potential $5 billion fine. While the…
4 Tips to Effectively Localize Your Search Marketing
With the right structure and analytics in place, local search can help advertisers capitalize on regions where business is strongest, or become…
Mobile Trumps Desktop in Paid Search Click Share [Study]
The Search Agency has released its State of Paid Search Report for Q3 2013 which showed advertising spend is up across Google…
U.S. Paid Search Spend Continues Rising in Q3 2013
Several reports offer a healthy roundup of paid search spending and a positive outlook for the remainder of 2013. Insights from RKG,…
Big Bing Ads 2013 Recap
Bing Ads has released a flurry of new and improved features of late. Here's a recap of some of the biggest improvements…
Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search
Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search,…
Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]
Search ad revenues once again broke records in 2012. Search remained the revenue leader at $16.9 billion, accounting for 46 percent of…
Force Feeding Mobile: Google Continues SMB Courtship
By forcing SMBs into a cloud-based, cross-platform world with Enhanced Campaigns, Google has done SMBs a long-term favor. SMBs must learn how…
Search vs. Social: The 50 Shades of Gray in Online Information Retrieval
Those who posit Facebook with improved search poses a genuine threat to Google’s search dominance are painting a broad picture with a…
Internet Ad Revenue Hits Record $8.4 Billion in Q1
The online ad industry raked in more than ever in a first quarter this year, though the rate of growth has slowed…
4 Ways to Rethink a Facebook Advertising Campaign
Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm…
Why Search Agencies Should Tune Into the Display Buzz
Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange or DSP,…
YouTube Advertising Options for Budgets of All Sizes
With such a wide variety of advertising options, YouTube is a serious player in the online advertising world. Adding almost any of…
Google Integrates New Display Interface Within AdWords
Google has unveiled changes to AdWords designed to make it easier to buy and track display advertising on its network. The new…
Google’s 20 Largest U.S. Search Advertisers of 2011
IAC/ InterActiveCorp is topping all Google search advertisers this year, according to data from Kantar, which began estimating Google's search spending in…
Occupy Wall Street: How News Publishers are Missing an Opportunity for New Readers
Publishers who deliver Occupy Wall Street content can benefit from more viewers, more ad sales, and best case scenario, more permanent return…
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