search advertising.
Google, Europe Near Antitrust Deal, Really This Time?
With its latest offer, Google has effectively settled the three year probe and has dodged a potential $5 billion fine. While the…
4 Tips to Effectively Localize Your Search Marketing
With the right structure and analytics in place, local search can help advertisers capitalize on regions where business is strongest, or become…
Mobile Trumps Desktop in Paid Search Click Share [Study]
The Search Agency has released its State of Paid Search Report for Q3 2013 which showed advertising spend is up across Google…
U.S. Paid Search Spend Continues Rising in Q3 2013
Several reports offer a healthy roundup of paid search spending and a positive outlook for the remainder of 2013. Insights from RKG,…
Big Bing Ads 2013 Recap
Bing Ads has released a flurry of new and improved features of late. Here's a recap of some of the biggest improvements…
Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search
Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search,…
Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]
Search ad revenues once again broke records in 2012. Search remained the revenue leader at $16.9 billion, accounting for 46 percent of…
Force Feeding Mobile: Google Continues SMB Courtship
By forcing SMBs into a cloud-based, cross-platform world with Enhanced Campaigns, Google has done SMBs a long-term favor. SMBs must learn how…
Search vs. Social: The 50 Shades of Gray in Online Information Retrieval
Those who posit Facebook with improved search poses a genuine threat to Google’s search dominance are painting a broad picture with a…
Internet Ad Revenue Hits Record $8.4 Billion in Q1
The online ad industry raked in more than ever in a first quarter this year, though the rate of growth has slowed…