- 141
- articles
- 2006–2013
- on Search Engine Watch
- Local
- most covered
Michael Boland
2013
The Continued Collision of Big Data with Mobile & Local
We're seeing lots of other interesting technologies bubble up to better track the offline effectiveness of online and mobile ads…
The Mobile Local Opportunity, By the Numbers
One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy,…
Local Search Battle Heats Up: Can Yelp Fight Off Facebook & Foursquare?
Is Facebook – and to a lesser extent Foursquare – becoming more Yelp-like, and thus a threat? Some might believe…
Is Facebook Local Search’s Sleeping Giant, or Just Sleeping?
Facebook has the opportunity to tackle local. If you triangulate Facebook's recent moves with Home, Nearby/Local Search, Graph Search, and…
Google Sells Enhanced Campaign Benefits … But Are SMBs Buying?
Against a backdrop of mixed reactions to the new program, Google's Kesh Patel characterizes the AdWords enhanced campaigns as continued…
Force Feeding Mobile: Google Continues SMB Courtship
By forcing SMBs into a cloud-based, cross-platform world with Enhanced Campaigns, Google has done SMBs a long-term favor. SMBs must…
Mobile, Local & Search: 5 Sources of Innovation & Investment in 2013
Expect another eventful year at the intersection of mobile, local and search – where change will once again be the…
2012
Mobile Search in the Age of Holiday Shopping Insanity
As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to…
Mobile Ad Revenue Outlook: Local Search Leads the Way
Local's growing share of mobile advertising will come about as brand advertisers increasingly evolve their campaigns to the realities of…
Apple’s Passbook: Mobile Local Search Identity Starts to Materialize
Passbook’s flexibility, combined with its on-deck positioning in iOS, will make it a powerful tool for users to organize all…
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