- 141
- articles
- 2006–2013
- on Search Engine Watch
- Local
- most covered
Michael Boland
2012
The iPhone 5: What Does it Mean for Mobile Search (and Google)?
Earlier this week, Apple revealed the hotly anticipated iPhone 5 as well as giving a closer look at iOS6. We…
Mobile & Local Join the Big Data Movement
A new batch of companies are bringing more data into the picture by layering in historical behavior, demographics, or users'…
Localizing Mobile Ad Campaigns: A Conversation with YP
David Kurtz, YP's VP of publisher products, discusses YP's new location targeting ads to better capture user intent, and what…
Mobile Local Monetization: How & Where is it Happening?
How will mobile local monetization materialize? That’s the big question. This outline offers a few foundational elements for mobile monetization…
Mobile Forecast: Local Dominates Ad Spend
Location targeted ads represent under half of mobile ad dollars, growing to almost 2/3 by 2016. This measures mobile ads…
Local Mobile Ad Revenues Forecast: $5 Billion by 2016
Mobile local ad revenues will grow to $5.01 billion in 2016. Meanwhile, mobile local search volume will intersect desktop local…
Customers Are Mobile, Now Retail Must Follow
The online-offline gap has long been a challenge for Internet marketers. Now it appears that the previous paradigm – researching…
Trover: Local Search and Discovery Through Images
Trover is a new mobile local discovery app built around geotagged images. Trover’s CEO discusses possible futures for crowdsourced location-based…
2011
10 MoLo Predictions for 2012: Deals, Social Sharing & Bloodbaths
Mobile local monetization, mobile deals, the future of check-ins, mobile payments, mobile social sharing, voice search, and more! Here is…
Google’s Battle for the Mobile Web
Google and optimized mobile websites win by way of more traffic and searches. The latter slowly happens with the reinforcement…
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