search advertising.
4 Ways to Rethink a Facebook Advertising Campaign
Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm…
Why Search Agencies Should Tune Into the Display Buzz
Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange or DSP,…
YouTube Advertising Options for Budgets of All Sizes
With such a wide variety of advertising options, YouTube is a serious player in the online advertising world. Adding almost any of…
Google Integrates New Display Interface Within AdWords
Google has unveiled changes to AdWords designed to make it easier to buy and track display advertising on its network. The new…
Google’s 20 Largest U.S. Search Advertisers of 2011
IAC/ InterActiveCorp is topping all Google search advertisers this year, according to data from Kantar, which began estimating Google's search spending in…
Occupy Wall Street: How News Publishers are Missing an Opportunity for New Readers
Publishers who deliver Occupy Wall Street content can benefit from more viewers, more ad sales, and best case scenario, more permanent return…
Search Advertising Revenues Hit $7.3 Billion in First Half of 2011 [Report]
Search advertising remains the online advertising leader, as revenues increased to $7.3 billion during the first half of 2011. During the same…
Create a Robust Landing Page Testing Strategy
A well thought out landing page testing strategy should be at the core of all digital marketing campaigns. It can be a…
Google AdWords CTR Improves, Yahoo & Bing Both See PPC Spending Increase
A report from Marin Software examines search advertising trends over the last year. Notably, Google CTR is up while Google impressions are…
U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms
Hotel brand managers need to issue much stricter brand guidelines to affiliates and channel partners. That's the message from a recent study…