- 21
- articles
- 2010–2013
- on Search Engine Watch
- Social
- most covered
Nathan Linnell
2013
2 Deceiving Facebook Insights Metrics
Facebook Insights metrics relating to Reach and Talking About can be misleading unless you know what the data represents. Here's…
2012
How to Measure the Social Success of Content Marketing
Regardless of if you measure using a manual process or with an automated tool, the key is to make sure…
How to Analyze Facebook Page Posts
Want to go beyond what’s available in Facebook Insights? These three top-level segments and four metric categories will help you…
4 Steps to Better Understand Your Brand’s Social Media Relationships
Social media data analysis should focus on understanding the relationships your brand has with individuals and how these relationships have…
How to Move Your Social Media Analysis from the Platform to the Individual Level
When you take your analysis from a platform or cross platform level down to the level of individuals, you open…
Why Doesn’t Facebook Share Names of Everyone Who Likes Your Page?
To seriously understand the business value of building and engaging with your Facebook audience, knowing who likes your Page is…
Facebook Deprecating 50+ Page Insights Metrics – Are You Ready?
Some metrics will be completely eliminated; others are being replaced by metrics added to the Graph API. If you haven’t…
2011
Campaign Tracking: A Vital Analytics Tool for Marketers
To understand the performance of any digital marketing campaign, you must have proper campaign tracking in place. Without it, it's…
Create a Robust Landing Page Testing Strategy
A well thought out landing page testing strategy should be at the core of all digital marketing campaigns. It can…
4 Steps to Measure Social Media ROI with Google Analytics
A new feature in Google Analytics, combined with some customization to your Google Analytics tracking and diligent work on the…
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