- 21
- articles
- 2010–2013
- on Search Engine Watch
- Social
- most covered
Nathan Linnell
2011
A Step Closer to Social Media ROI with Google Analytics Multi-Channel Funnels
Google Analytics Multi-Channel Funnels, currently in limited beta release, will allow marketers to take a big step in the direction…
Social Media and Search Synergy in the Purchase Decision Process
Are your search and social media efforts integrated? Results of a recent study offer insights that could alter your current…
The Social Media ROI Conundrum
Don't be shortsighted -- look at these four essential components to see how social media can impact the long-term health…
2010
6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4”
Creating your own social media dashboard gives you the ability to show the impact of your social media efforts, and…
It’s Time for True Social Media Analytics
A social media analytics tool that brings together data from Facebook, YouTube, Twitter, social media monitoring, analytics, and advertising has…
Building a Social Media Predictive Model
After defining your social media goals and objectives, you need to begin to understand what it will take to meet…
How to Create a Social Media Ad Buy on a Budget
With smart research and resourceful planning, you can build a social media ad buy that's set up to succeed. These…
Measuring Audience Engagement in Social Media
Providing a framework for measuring audience engagement while also soliciting feedback for additional metrics that should be factored into such…
Social Media Influence on Consumer Behavior
Steps marketers should take to gain influencer status in social media channels.
Measuring Social Media with Web Analytics, Part 2
Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part two of…
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