In just a few days the keyword Celebrex has gone from a $.95 cent term on Overture to over $4.00, according to this article from Bambi Francisco at Marketwatch.com.
Francisco adds, “…on Friday, there were no personal-injury attorneys using this keyword to advertise. On Monday, the top five advertisements came from attorneys seeking to represent potential Celebrex victims.”
Google is testing URL breadcrumbs beneath sitelinks in sponsored ads on mobile, the latest in a series of recent sitelink design changes.
Google AI Mode is now mixing sponsored ads with organic free listing products on mobile, a format previously spotted on desktop by Brodie Clark.
Bing is testing 'Top Pick' badges with larger result boxes in Shopping ads, likely based on past user click and purchase behavior for specific search terms.