MediaPost’s Report: Rich Media’s The New Paid Search looks at
eMarketer’s predictions that 2005 will see rich media overtake paid search in terms of growth. But paid search spend will still dwarf rich media, $4.7 billion predicted versus
$1 billion for rich media. Paid search will make up 42 percent of the predicted online advertising spend this year.
Report: Paid Search Still Hot In 2005, But Growth Will Slow
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