Beyond Bid Management: Breaking Through the Search Volume Wall from Kevin Lee at ClickZ takes a
look at the idea of hitting a "search volume wall," where you can’t get more volume without hurting ROI. As a solution, he offers tips ranging from reevaluating metrics to
calculate ROI, expanding terms, creative optimization and more.
Getting Beyond Managing Bids
More in PPC
View moreMastering the PPC Challenge: A Beginner’s Guide [#CZLSF]
A recap of the "Mastering the PPC Challenge" session, presented by Diane Pease and John Gagnon at this year's ClickZ Live San Francisco conference.
PPC Bid Management: Are You Managing Bids Efficiently?
Every PPC manager should be aware of the range of features and methods for managing bids efficiently and effectively. Here is a basic breakdown of the different ways you can manage your bids and the pros and cons of each.
Ford Retains Confidence in Facebook Ads as GM Quits
Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site.