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Experts - SEM Crossfire
You don't want to be in an SEM firefight without Chris Boggs and Frank Watson on your side. Every week, they'll provide their insights on the hottest topics in SEM. They'll also interview SEM's best and brightest to solve the toughest SEO and paid search problems you face.
SEO Tools -- Worth the Time and Money?
An overview of some free and paid tools that executives and non-SEO trained individuals can gain value from when evaluating internal or outsourced search engine optimization efforts. Nov 20, 2009Philosophy and Search: The Big Three Founders and the Philosophers
Does the thinking of Google's Sergey Brin and Larry Page, Yahoo's Jerry Yang and David Filo, and Microsoft's Bill Gates mirror some of the great philosophers of history? Oct 30, 2009It's Not Too Late for 2009 Holiday-Focused SEO
Search engine optimization tips for marketers looking to push the needle further during the upcoming online holiday season. Oct 23, 2009Team Work Has More Rewards Than a Group Effort
Weighing the pros and cons of building an in-house search marketing team versus hiring outside consultants. Oct 16, 2009Google Sidewiki and SEO -- Relevant to Each Other?
Brand managers, brace yourself: Individual Google Sidewiki comment "pages" can gain search engine rankings of their very own. Oct 9, 2009There Are No Search Rock Stars
The idea of the "search marketing rock star" is very misleading. Success takes diligence and persistence. Being involved in forums, attending conferences, and reading as much as you can is the way to become a skilled practitioner in this space. Oct 2, 2009When to Run Away from an SEO Company
There are some tactics that should raise a red flag if your SEO company tries to sell them to you. Others are so outdated and worthless, that they should send you packing out the door. Sep 11, 2009Internet Marketing is Like Talking to Children
If you're looking to appeal to everyone, you often lose more than you think you'll gain. Not all of your customers are the same. Tailor your message to each group, as you would when speaking to children of different ages. Sep 4, 2009Common SEO Problems of E-commerce Sites
All sites must address technical infrastructure, content and linking strategies. For large e-commerce sites, some problems in these areas are magnified due to the size and complexity of their sites. Aug 28, 2009Is Google the Lazy Man's Marketing Method?
Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time to focus on other search engines, social media, and other non-Google marketing online? Aug 21, 2009
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Varick Media Management New York, United States
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