Experts - SEM Crossfire

You don't want to be in an SEM firefight without Chris Boggs and Frank Watson on your side. Every week, they'll provide their insights on the hottest topics in SEM. They'll also interview SEM's best and brightest to solve the toughest SEO and paid search problems you face.

Frank Watson
Frank
Watson

Chris Boggs
Chris
Boggs

Is Twitter Killing Other Online Activities?

The world may be all a-Twitter, but it seems the inordinate amount of time now spent there is costing other places traffic. Given the social aspect of Twitter, it could be a forum killer long before it becomes a serious threat to Google.  Jul 3, 2009

The Web's Wild West Days Are Gone

Just a few years ago, the Web was an open playing field where few things were taboo. Those days are gone, and if we're not careful, there could be dire consequences for online marketers.  Jun 19, 2009

How Long Should It Take for SEO to Show Results?

How long it takes to show results from SEO will depend on several factors, including age of the site and the level of competition. Another important variable is whether you're working on a new site or updating an old one.  Jun 12, 2009

Ready or Not: Here Comes the New AdWords Interface

My biggest complaint is that Google didn't use much of a transition. No doubt they launched it in beta to get the bugs out, but they should have done more marketing to their core constituency to make them aware of the impending change.  Jun 5, 2009

Google Sitelinks for Directory-Level Pages

Monitoring important directory levels of a domain should become an immediate strategy consideration for all large companies performing SEO, not to mention anyone with a site that has the structure and authority to merit sitelinks at the root domain.  May 29, 2009

The Future of Affiliate Marketing

Affiliate marketing and paid search share a lowly position in the marketing efforts of most Fortune 500 companies, mainly because it seems like a lot of work for a little return. What the industry needs is a new kind of affiliate marketing network.  May 22, 2009

Customer Segmentation and SEO -- A Beautiful Couple

Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper understanding of your primary markets and using customer segmentation in your content become important SEO considerations that can lead to a higher probability of conversion.  May 8, 2009

Does Google Now See Reputation Management Like Paid Links?

Has Google changed its opinion on reputation management? Are they starting to downplay the work done by companies trying to get rid of listings that wrongly accuse people and businesses?  May 1, 2009

Performance Management for SEO Teams

Disciplined companies that are able to drive efficiencies through performance reviews and goal-setting can get an edge in SEO as well. Setting expectations and creating consistent, attainable goals can help all members of an SEO team to make a project successful.  Apr 24, 2009

Extortion SEO Sanctioned by Google

Google has taken a hard-line approach to link buying, but they've left the door open for another profitable niche: extortion SEO. Sites like Ripoff Report have perfected the art of maligning businesses and then charging them to get that information removed. And Google has no problem with it.  Apr 10, 2009
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