SES Chicago - December 7-11, 2009

Experts - SEM Crossfire

You don't want to be in an SEM firefight without Chris Boggs and Frank Watson on your side. Every week, they'll provide their insights on the hottest topics in SEM. They'll also interview SEM's best and brightest to solve the toughest SEO and paid search problems you face.

Philosophy and Search: The Big Three Founders and the Philosophers

Does the thinking of Google's Sergey Brin and Larry Page, Yahoo's Jerry Yang and David Filo, and Microsoft's Bill Gates mirror some of the great philosophers of history?  

It's Not Too Late for 2009 Holiday-Focused SEO

Search engine optimization tips for marketers looking to push the needle further during the upcoming online holiday season.  

Team Work Has More Rewards Than a Group Effort

Weighing the pros and cons of building an in-house search marketing team versus hiring outside consultants.  

Google Sidewiki and SEO -- Relevant to Each Other?

Brand managers, brace yourself: Individual Google Sidewiki comment "pages" can gain search engine rankings of their very own.  

There Are No Search Rock Stars

The idea of the "search marketing rock star" is very misleading. Success takes diligence and persistence. Being involved in forums, attending conferences, and reading as much as you can is the way to become a skilled practitioner in this space.  

When to Run Away from an SEO Company

There are some tactics that should raise a red flag if your SEO company tries to sell them to you. Others are so outdated and worthless, that they should send you packing out the door.  

Internet Marketing is Like Talking to Children

If you're looking to appeal to everyone, you often lose more than you think you'll gain. Not all of your customers are the same. Tailor your message to each group, as you would when speaking to children of different ages.  

Common SEO Problems of E-commerce Sites

All sites must address technical infrastructure, content and linking strategies. For large e-commerce sites, some problems in these areas are magnified due to the size and complexity of their sites.  

Is Google the Lazy Man's Marketing Method?

Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time to focus on other search engines, social media, and other non-Google marketing online?  

Rupert: Pass the Media Giant on to Younger Minds

Murdoch is the stuff of legends in the newspaper and traditional media arena. But Murdoch needs to step aside for younger minds to guide News Corp. into the next stage of the electronic age.  
SEM Crossfire Archive More SEM Crossfire Stories

Archive

Newsletter signup
Receive the next edition of SEM Crossfire delivered to your inbox.
Enter your e-mail here:


Learn more about Newsletters Learn more about Newsletters   Subscribe to RSS Feeds Subscribe to RSS Feeds

Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States


0