SES Chicago - December 7-11, 2009

Experts - Profitable PPC

Learn pay-per-click (PPC) advertising from A to Z. Starting with the fundamentals and advancing to expert tactics, you'll learn how to build and optimize successful PPC campaigns. The emphasis is on solid direct response advertising techniques that lead to maximum conversions and ROI.

Popular PPC Pitfalls, and How to Prevent Them

Three of the most common search advertising pitfalls can be avoided. Here's how.  

Google Bid Simulator: A Step Toward Efficiency, Volume

While some data in Google's new tool isn't available for all keywords, it's still a must-have for search marketers making bid management decisions.  

PPC Integration: Integrating PPC with Offline Marketing, Part 3

Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices.  

Bing Ads Show Strength in Key Verticals

While Bing's market share has increased overall, it's search ads are proving to be particularly strong in two key verticals: financial services and retail. Volume is up, as is advertiser competition, driving up cost per click.  

PPC Integration: Integrating PPC with SEO, Part 2

Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels.  

Measuring Success -- How Deep Do You Go?

How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your PPC campaigns are set up and run.  

PPC Integration, Part 1: Integrating PPC with E-mail

Integrated marketing is nothing new, but in online marketing we often find ourselves working in silos. Integrating PPC with other marketing will create efficiencies across channels and make your marketing dollars work smarter.  

Geo-Targeting Isn't Just for Local Businesses Anymore

Most search advertisers use geo-targeted campaigns only if they have a local business, or are running a local promotion or event. While those are great uses for geo-targeting, it can also offer some significant advantages in your other PPC campaigns.  

Using Geo-Targeting to Boost Your PPC Results

Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find new pockets of opportunity is by making use of geo-targeted PPC campaigns.  

Can Bing Really Bring It for PPC Advertisers?

Advertisers want to know if Bing can really provide a new experience for searchers, or if it's just Live.com with a cooler name. Bing may not be for everyone, but as a PPC marketer, I like what I see.  
Profitable PPC Archive More Profitable PPC Stories

Archive

Newsletter signup
Receive the next edition of Search Advertising: "Profitable PPC" delivered to your inbox.
Enter your e-mail here:


Learn more about Newsletters Learn more about Newsletters   Subscribe to RSS Feeds Subscribe to RSS Feeds

Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States


0