Experts - Profitable PPC

Learn pay-per-click (PPC) advertising from A to Z. Starting with the fundamentals and advancing to expert tactics, you'll learn how to build and optimize successful PPC campaigns. The emphasis is on solid direct response advertising techniques that lead to maximum conversions and ROI.

Jason
Tabeling

Melissa
Mackey

Identify New Paid Search Opportunities

Search distribution relationships impact your paid search campaigns. Here's how you can use this information to alter your results. Nov 19, 2009

Popular PPC Pitfalls, and How to Prevent Them

Three of the most common search advertising pitfalls can be avoided. Here's how. Oct 29, 2009

Google Bid Simulator: A Step Toward Efficiency, Volume

While some data in Google's new tool isn't available for all keywords, it's still a must-have for search marketers making bid management decisions. Oct 15, 2009

PPC Integration: Integrating PPC with Offline Marketing, Part 3

Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices. Oct 1, 2009

Bing Ads Show Strength in Key Verticals

While Bing's market share has increased overall, it's search ads are proving to be particularly strong in two key verticals: financial services and retail. Volume is up, as is advertiser competition, driving up cost per click. Sep 17, 2009

PPC Integration: Integrating PPC with SEO, Part 2

Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels. Sep 3, 2009

Measuring Success -- How Deep Do You Go?

How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your PPC campaigns are set up and run. Aug 20, 2009

PPC Integration, Part 1: Integrating PPC with E-mail

Integrated marketing is nothing new, but in online marketing we often find ourselves working in silos. Integrating PPC with other marketing will create efficiencies across channels and make your marketing dollars work smarter. Aug 6, 2009

Geo-Targeting Isn't Just for Local Businesses Anymore

Most search advertisers use geo-targeted campaigns only if they have a local business, or are running a local promotion or event. While those are great uses for geo-targeting, it can also offer some significant advantages in your other PPC campaigns. Jul 23, 2009

Using Geo-Targeting to Boost Your PPC Results

Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find new pockets of opportunity is by making use of geo-targeted PPC campaigns. Jul 9, 2009