PPC.
The Fallacy of Ad Testing
Ad copy testing is one of the staples of good SEM agencies. "Test and test often" is a bit of wisdom you'll…
A Strategy Map for Google Display Network Success
The Google Display Network can generate great results. However, with so much impression inventory, it’s also possible to generate a lot of…
Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison
AdWords is the logical first choice for paid search advertisers for its superior impressions and click-through rates. However, YBN’s advantages – lower…
5 Important Points About Real-Time Bidding
Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users…
Where to Find the New Google AdWords Competitive Advantage
When Google AdWords ceases to be a Wonka-esque mystery machine and instead matures into a transparent pipe through which messages travel from…
Say Goodbye to AdWords Average Position, Hello to Top of Page Rate
Average position is the most misleading and least helpful metric in AdWords. Clients and stakeholders must understand ROI, not position, is the…
Phone Numbers No Longer Allowed in Google AdWords Ad Text
If you want to include a phone number in your AdWords ad, you'll need to use the call extensions feature. Starting in…
Yahoo Bing CPCs Up? Here’s How to Combat Them
If you’ve noticed CPCs going up in Yahoo Bing, you’re not alone. Yahoo Bing made some subtle changes to its cascading bidding…
Quality Score Insights From Microsoft’s Ping Jen
What is the difference between Bing Ads vs. Google AdWords quality score? Jen explains, and also offers his advice about recent vs.…
Paid Search Beyond Google: Social Media, Bing & Retargeting Ads
With the popularity of AdWords, advertisers can struggle to find other channels that are manageable and effective. These SES New York sessions…