- 4
- articles
- 2012–2013
- on Search Engine Watch
- PPC
- most covered
Author
Will Lin
2013
PPC
The Fallacy of Ad Testing
Ad copy testing is one of the staples of good SEM agencies. "Test and test often" is a bit of…
PPC
Why Facebook Ads are Undervalued & How Advertisers Can Take Advantage
Facebook ads are of higher quality than the Google Display Network – and worth a lot more than advertisers are…
2012
PPC
Google Display Network Campaigns: Most Common Mistakes Search Marketers Make
The days of writing off the GDN or approaching it with a search mentality are long over. Search-only marketers need…
PPC
How & Why to Measure PPC Account Health
Are you wasting marketing dollars on queries that never convert? It’s time to find out. After conducting a good search…