PPC.
5 Ways to Unlock the Value of the AdWords Dimensions Tab
The Dimensions tab in Google AdWords has a lot of data that you can tap into to identify insights that will take…
Top Search Result = Poor Ad CTR [Study]
While the first position in the organic search results may drive the most traffic, it doesn't drive the most click on ads…
New AdWords Estimated Total Conversions Tracks Consumer Purchases Across Devices
Google AdWords has announced a major reporting update to conversion tracking called Estimated Total Conversions. This feature provides estimates of conversions that…
Riding the Motivation Wave in Search Engine Marketing
The act of searching Google is indicative of a motivational peak in a searcher. To earn that prospect's business or get the…
Remarketing Lists for Search Ads: 4 Smart Strategies
Remarketing Lists for Search Ads opens up a lot of potential strategies for AdWords advertisers. Here are some of the most common…
12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready
Regardless of your product or service offering, you should start reviewing, planning, organizing, and optimizing for Q4 right now. Here's a checklist…
10 Common Google PLA Mistakes (And How to Fix Them!)
Google's Product Listing Adds have posed serious challenges for retailers of all sizes. Here are 10 of the most common mistakes that…
New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion
Businesses often own and operate multiple sites and multiple AdWords accounts. Google recently released two updates to help advertisers better understand how…
6 PPC Tasks That Are Ideal for an Intern
Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Here are six…
Why Real-Time Bidding is Set to Become Huge
What's all the fuss about real-time bidding? The speed and accuracy of the RTB model provides a massive opportunity to advertisers who…