- 4
- articles
- 2013–2014
- on Search Engine Watch
- PPC
- most covered
Author
Liz Rutgersson
2014
PPC
5 Key Points to Consider When Choosing a Demand-Side Platform
With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are…
2013
PPC
5 Predictions About Real-Time Bidding in 2014
If 2013 wasn’t the year of RTB, 2014 has absolute potential to be the year advertisers and publishers get onboard…
PPC
Can RTB Turn Display Into Search?
Wouldn't it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within…
PPC
Why Real-Time Bidding is Set to Become Huge
What's all the fuss about real-time bidding? The speed and accuracy of the RTB model provides a massive opportunity to…