PPC.
Search Ad Pricing and Current Events
Bambi Francisco takes a look at the relationship between current events (for example, the recent Vioxx recall) can drive keyword advertising in: News expands paid-search terms. But is…
AOL Testing Listings from Classifieds on Search Results Pages
AuctionBytes reports about a new AOL advertising project. >From the article, “[AOL] appears to be in stealth mode with another ecommerce-related service…
Tips On Budgeting For Paid Search
How can anyone budget for paid search, when there are so many things that seem unpredictable. It can’t be done. Well, Kevin…
Click-Fraud Worsening
New Attacks and Defenses In Click-Fraud War Source: Datamation Brian Livingstone provides an overivew of the click-fraud problem and how some advertisers…
Take On Overture Canada, From A Canadian Search Marketer
The planned Overture Canada has Canadian Andrew Goodman pleased. Now his clients who just want to target Canada won’t have to pick…
Overture Expanding To Brazil, Canada, China
Overture’s sent news that beginning the fourth quarter of this year, it will expand services to cover Brazil, Canada and China (with…
Search Spending Continues To Rise — But Contextual Is Lumped In
In the second quarter of this year, paid search advertising was nearly $1 billion — a 29 percent rise from the same…
Comment: The big brand battles to come
Comment: The big brand battles to come Source: Netimperative, Sep. 10, 2004 Kate Burns, head of advertising for Google in the UK,…
Overture Going To Default Broad Matching
Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional…
Ad Agencies Slowly Embrace Search Engine Marketing
As the cottage industry of search engine marketing continues to mature into a legitimate form of brand and conversion marketing, traditional ad…
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