New Attacks and Defenses In Click-Fraud War
Source: Datamation
Brian Livingstone provides an overivew of the click-fraud problem and how some advertisers are fighting back. He believes that click-fraud is the to “biggest threat” to online advertising.
Fountain Partnership provides an overview of paid search for beginners. When done properly, paid search can grow businesses exponentially. Set your goals, forecast your outcomes and avoid the pitfalls we’ve listed in this article, and you will benefit from the results.
Whether you use Bing Ads or Google AdWords, these suggestions can help you avoid common grievances that can arise while planning and managing budgets for paid search efforts.
Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays.