advertisers.
A beginner’s guide to paid search
Fountain Partnership provides an overview of paid search for beginners. When done properly, paid search can grow businesses exponentially. Set your goals, forecast your outcomes and avoid the…
6 Ways to Prepare Your B2B PPC Account for the Holidays
Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be…
[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future
Keynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses that want…
3 Must-Know Findings About Cross-Channel Attribution
While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots…
2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough
AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too…
Google AdWords Offers Ad Creative at Scale for PPC
Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for "thousands, or even millions of products"…
Responding to Device Changes in Google and Bing
Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within…
Bing Ads Launches Campaign Planner Feature to Boost Ease of Use
Similar to Google AdWords, Campaign Planner provides insights from data collected from Yahoo and Bing to help advertisers make decisions based on…
Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy
Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways…
Top Paid Search Keywords for Health Insurance Revealed [Study]
AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most…
Bing Ads Enhances “Change History” Page
Bing Ads has enhanced its Change History page to boost usability and reporting and Bing says more enhancements for the page will…
AdWords Will Drop 2nd Line of Ad Text for Ad Extensions on Mobile
Google says showing ad extensions in more prominent locations will give consumers easier access to information about businesses and will improve mobile…
Marin Software Adds Support for Russia’s Largest Search Engine
Advertisers can now analyze, report on, and automate paid search campaign bidding for Yandex through Marin Software's advertising platform.
Bing Ads Enhances Geo-Targeting for Increased Relevancy
Bing Ads' updates to its location targeting tools will help advertisers refine and define their geo-targeting for PPC.
Bing Ads Launches Close Variants for Broad Match Modifiers
Broad match modifiers help advertisers control the intent of users seeing ads, but Bing says advertisers may have been missing out because…
Why We Need Control in PPC
Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we…
Google AdWords Incorporates Focused Bid Automation and Bulk Editing
Google has added an update to streamline the management of multiple campaigns and a tool that enables advertisers to better target their…
Google AdWords Launches Website Call Conversions
AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the…
Goodbye, Exact and Phrase Match Keywords. Now What?
While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and…
Bing Ads “Top Movers” Report Gives the “Why” Behind Campaign Changes
Bing Ads released a new feature that provides more insight into ad performance, showing up to 10 campaigns or ad groups with…
Google AdWords to Universally Apply Close Variant Keyword Matching
The change will apply to all exact and phrase match keywords and will help increase the likelihood users get the ads they…
Google Creates Shopping Campaigns “Upgrade Tool” for AdWords Advertisers
After announcing AdWords would retire its Product Listing Ads product in August in favor of Shopping campaigns, Google is trying to motivate…
Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]
In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four…
3 New Bing Ads Geotargeting Features Now Available
Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use…
Google AdWords Express App Now Available
Google has launched a new app for AdWords Express, the product designed to simplify search advertising for small businesses. In addition, Google…
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