advertisers.
AdWords Will Drop 2nd Line of Ad Text for Ad Extensions on Mobile
Google says showing ad extensions in more prominent locations will give consumers easier access to information about businesses and will improve mobile…
Marin Software Adds Support for Russia’s Largest Search Engine
Advertisers can now analyze, report on, and automate paid search campaign bidding for Yandex through Marin Software's advertising platform.
Bing Ads Enhances Geo-Targeting for Increased Relevancy
Bing Ads' updates to its location targeting tools will help advertisers refine and define their geo-targeting for PPC.
Bing Ads Launches Close Variants for Broad Match Modifiers
Broad match modifiers help advertisers control the intent of users seeing ads, but Bing says advertisers may have been missing out because…
Why We Need Control in PPC
Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we…
Google AdWords Incorporates Focused Bid Automation and Bulk Editing
Google has added an update to streamline the management of multiple campaigns and a tool that enables advertisers to better target their…
Google AdWords Launches Website Call Conversions
AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the…
Goodbye, Exact and Phrase Match Keywords. Now What?
While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and…
Bing Ads “Top Movers” Report Gives the “Why” Behind Campaign Changes
Bing Ads released a new feature that provides more insight into ad performance, showing up to 10 campaigns or ad groups with…
Google AdWords to Universally Apply Close Variant Keyword Matching
The change will apply to all exact and phrase match keywords and will help increase the likelihood users get the ads they…