advertisers.
Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor
Advertisers can download product reports, edit bids, keywords, ad groups, ads, and destination URLs, and import changes using bulk uploads. Also, you can now use AdWords Editor to…
The Biggest Mistake PPC Advertisers Make
Even in this day and age, PPC advertisers often make the huge mistake of neglecting to focus on conversions. Here are some…
Google Reveals 4 Things You Need to Know About Quality Score
Google has published a whitepaper called "Settling the Quality Score" and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new…
New Conversion Settings Can be Imported From Google Analytics to AdWords
You can set specific conversion windows for between seven and 90 days, flexible conversion tracking can be applied to conversions imported from…
Google AdWords Rolling Out Parental Targeting Feature in U.S.
Would you like the ability to target ads based on parental status? Google AdWords is testing that feature in a new tab…
Bing Ads Bid Landscape Tool Comes to Ad Group Level
Bing Ads has announced that their Bid Landscape tool can now be used at both the keyword and ad group level by…
Search Apps Stealing Mobile Search Ad Revenues from Google [Report]
Google's dominance in paid search is taking a hit from the number of mobile apps that users are using on a daily…
New Kenshoo Technology Integrates Paid Search, Facebook Ad Targeting
Kenshoo has announced "Intent-Driven Audiences," which gives advertisers the ability to create custom audiences made up of people who have clicked search…
Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility
Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google…
Marin Software Stakes Claim as First Google API Partner to Support RLSA
Marin Software customers can now import their Google remarketing lists into the platform. Advertisers can then sort the retargeting lists into groups…
ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother’s Day
With Mother's Day right around the corner, AdGooroo wanted to examine the paid search landscape to see who the leaders were in…
Google AdWords MCC Scripts Now Available to All Users
All Google AdWords advertisers now have access to the scripts from within their My Client Center account. Google has released guides and…
4 Social PPC Misconceptions
Social PPC can be a highly effective way to generate leads and sales. Because social PPC is still relatively new, mistaken beliefs…
Bing Ads Now Lets You Review 50,000 Keywords
Bing Ads has made a change to their Keywords Tab to allow advertisers to review up to 50,000 keywords within their user…
Dive Into Google AdWords New Mobile App Promotion Capabilities
Advertisers have been limited to utilizing a sitelink to promote their app. But new some new AdWords features will provide additional promotional…
Google Reveals New AdWords Features: App Ads, ‘Enterprise’ Tools, & More
During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new…
Google Shopping Campaigns Transition Tips
Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign…
Google Testing In-Store Conversions Tied to AdWords Ads
Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google has reportedly launched a pilot…
The 4 Most Interesting Features in Google Shopping Campaigns
There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are…
Marin Software’s Context Connect Helps Advertisers Identify Trends & Take Action
Marin data released today suggests that many residents shopped online during the polar vortex. However, that same data revealed missed advertising opportunities.…
The Ultimate Guide to Google AdWords Conversion Types
Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain…
AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments
Google has announced that AdMob users now have access to Google Analytics data from directly inside the AdMob platform. Google has also…
New Bing Ads Search Terms Report Shows Zero-Click Terms
Zero-click search terms often include valuable insights for advertisers, as they show which keywords ads are being displayed for, but getting no…
Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014
eMarketer forecasts ad spend on the desktop to decline $1.4 billion this year. This, due to new data emerging that shows desktop…
AdWords Changing Video Advertising Options in April
The change will take AdWords "TrueView" video viewing from three formats to two: in-stream and in-display. The change will fold in the…
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