Comment: The big brand battles to come
Source: Netimperative, Sep. 10, 2004
Kate Burns, head of advertising for Google in the UK, offers a couple of comments on the future of banner ads.
Comment: The big brand battles to come
More in PPC
View more2022 Search ads 360 update: What you need to know
Get more work done in one place, save time and access a better cross-channel view for data-driven decision making
Here’s what an ROI-worthy search advertising budget looks like in 2022
Kris Jones shares some subtle considerations that will separate your search advertising strategy from your competitors (for good)
How you can embrace paid search automation to maximize outcomes
Master the balancing act of trusting Google's automation while maintaining needed control