- 82
- articles
- 2003–2009
- on Search Engine Watch
- Industry
- most covered
Elisabeth Osmeloski
2009
Eco-Driven Travel Search Sites that Marketers Haven’t Exploited (Yet)
Earth Day and the green living movement has mainly become an attempt by marketers to squeeze out every last bit…
You Can’t (NOT) Afford to Invest in SEM Analytics
While more advanced Web analytics packages may seem out of reach for some marketers, at some point you have to…
2009 is a Year of Change for Travel Search Marketing
The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already…
2008
5 Tips for Travel Search Marketing in a Down Economy
Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to…
Travel Brands Walking a Social Media Tight Rope
As if major airlines don't have enough trouble these days, two well-known brands are in the midst of a very…
The New Era of Travel Affiliate Marketing
As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race…
Getting Vertical Search Right: A Sneak Preview
At SES San Jose later this month, a panel of experts will discuss vertical search in a Googlized world, where…
Key Themes in Online Travel
SEO and PPC play important roles for online travel sites. But the space is getting crowded, and costs are going…
Travel Search 2.0 — Know Your Audience
The online travel industry has the benefit of being one of the most mature verticals in the Web today, and…
What’s In Your Travel Tool Bag? – Part 2
Are we just so mesmerized by the glitz and glam of the coolest, latest and greatest flavor of the day…
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