Take On Overture Canada, From A Canadian Search Marketer

The planned Overture Canada has Canadian Andrew Goodman pleased. Now his clients who just want to target
Canada won’t have to pick up the United States, as well. But how exactly will it play out — separate accounts required? (I’m guessing yes, given how Overture has operated in
other countries). His observations on the expansion here from Traffick: Eh-Per-Click.

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Yahoo Displaying Checkout Icons In Search Ads

Andrew Goodman spotted Yahoo placing little shopping cart icons in some of the sponsored listings for eBay ads. Just like how Google has implemented it for those AdWords…