PPC.
Yahoo Steps Up Click Fraud Efforts
A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues.
Move Over Dave Pasternack. Travelocity’s Glueck Wants The Hot Seat
It is amazing that even at the C level, the ability to make sweeping comments may show lack of knowledge – but…
Panama Ad Ranking Algo Explained
Confused by the new ad ranking algorithm in Yahoo’s Panama platform? Kevin Lee provides a good illustration in his ClickZ column today,…
John Marshall and Eric Enge Talk About Click Fraud
Clicktracks is well known as a significant player in the analytics space, and is in particular well known for the click fraud…
Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter
How paid listings on Yahoo, Google AdWords and Microsoft adCenter can get your site visible to searchers within days.
PPC Wish Lists, Part 3
Kevin Lee wraps up his PPC advertisers’ wishlist for search engines in his ClickZ column today. Included in the final installment are…
The State of Paid Search in the U.K.
At SES London last month, search providers and agencies discussed the latest happenings in paid search.
Early Returns Encouraging for Panama
Early returns from search ad agencies using Yahoo's new ad platform show improvement, but it's still too early to declare it a…
More Early Yahoo Panama Results
As more early results roll in, it appears that Yahoo’s Panama platform is delivering as promised, improving ad performance for big-brand marketers…
Time to Put the Pipe Wrench Away? Semel Says: “We Fixed the Plumbing”
Speaking to a group of investors at the Morgan Stanley Technology Conference today, Yahoo’s CEO Terry Semel said the company spent most…
More Search Engine Wishes
In his ClickZ column today, Kevin Lee continues his look at Search Engine Wish Lists, with requests for search engines for things…
Google Shares More Click Fraud Numbers
Invalid clicks on Google AdWords ads have consistently remained under the 10-percent mark, and are generally in low single-digits, Google revealed today.…
Panama from a Big Agency Perspective
Avenue A | Razorfish put Yahoo’s Panama platform through the paces this month, and has shared some data from 33 search clients…
comScore Defines Panama Effects
ComScore Networks has found that Yahoo’s new ranking model has increased click through rates on its ads, at least initially. The study,…
Search Engine Advertisers’ Wish List
In his latest ClickZ column, Kevin Lee has compiled a Search Engine Wish List — changes that search engines could implement to…
Yahoo! Gives 2nd SearchLight Award
So amid the restructuring Yahoo! had time to give out the second annual SearchLight awards today. As their press release states: The…
BusinessWeek: Search Ads Getting Too Pricey
In the February/March editon BusinessWeek’s SmallBiz publication, Robert Hof reports a “fallout from a new online ad rush” where commerce giants are…
Business.com to Provide WSJ PPC Advertising
Business.com has inked a deal to become the exclusive provider of pay-per-click advertising for the Dow Jones’ Wall Street Journal Online search…
Yahoo Outlines Keys to PPC Success: Test, Test, Test
On the Yahoo Search Marketing blog, Michael Egan, senior director of content solutions, gives a run-down of the ad testing features available…
New Search Ad Management Tools Launched
Two new search ad management platforms launched this week. One, from ChannelAdvisor, focuses on the needs of online retailers. The other, from…
Yahoo Ad Ranking System Now Live
Today’s the day, as any search marketer not living under a rock for the past few months knows. Yahoo’s flipping the switch…
Yahoo Gives Tips To Improve Quality Score
Yahoo is trying to help people prepare for the addition of their Quality Score filter that will launch on Feb. 5th. I…
Affiliates and PPC
Are affiliates the cause of high PPC search ad costs for merchants? In his latest ClickZ column, Kevin Lee discusses the tactics…
Google Refutes Click Fraud Numbers, Once Again
In response to the latest click fraud report from Click Forensics, Google’s Shuman Ghosemajumder has responded in a two part post on…
Click Fraud Numbers Up, Content Networks Near 20%
A Click Forensics report found 2006 click fraud numbers reached 14.2% overall and 19.2 for clicks from search engine content networks. While…
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