Avenue A | Razorfish put Yahoo’s Panama platform through the paces this month, and has shared some data from 33 search clients in an article on its Search Marketing Trends site, “Yahoo Panama First Look.”
Some highlights:
Search Impressions – Up an average of 5%
Cost Per Click – Down an average of 6%
Click Rate – Up an average of 10%
Conversion Rates – Down an average of 5%
Overall CPA – Up an average of 6%
The agency stresses that there is still a wide variance in data across clients, making it difficult to draw firm conclusions.
Google Ads has removed the campaign-level language setting from Search campaigns, so ads now match users by ad language, while Performance Max keeps the setting for YouTube, Display, Discover, and Gmail.
Google is testing two new layouts for Shopping ads in its mobile Shopping tab. One moves product images to the left of the listing, while another places the “Sponsored” label below the image.
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