Business.com has inked a deal to become the exclusive provider of pay-per-click advertising for the Dow Jones’ Wall Street Journal Online search pages. This deal is a win-win for both companies and for Business.com’s advertisers.
For Business.com this deal adds the largest paid subscription news site on the Web to their network of partner sites which already includes top business publications Forbes, BusinessWeek, Entrepreneur, Hoovers, and Financial Times. As of the fourth quarter of 2006, WSJ Online had 811,000 subscribers worldwide. This deal will extend Business.com reach even further with business decision makers
WSJ will benefit from Business.com’s sharp vertical advertising focus. Since Business.com only accepts advertisers that offer business-to-business products and services, the deal ensures business contextual relevancy for the ads delivered to the WSJ Online site.
For advertisers with business-to-business products and services, this deal increases their ability to reach with business decision makers through PPC advertising on Business.com.