PPC.
Yahoo Keyword Tool Not Dead Yet
Earlier reports that Yahoo’s keyword research tool is being discontinued are not true, according to a Yahoo spokesperson. Apparently, issues with the public Keyword Selector Tool being inaccessible…
Panama Gets Mixed Review From Wall Street Journal
Seems Kevin J. Delaney over at the Wall Street Journal got mixed reviews of Yahoo’s new search advertising interface, Panama. And this…
Microsoft Shows Off AdCenter
A new release of adCenter is expected in the next 2 months, with many of the new features resulting from testing and…
Are You Undervaluing Traffic?
Many marketers aren’t able to quantify The Value of Online Traffic. According to Bryan Eisenberg, the problem isn’t that online traffic costs…
The Sweet Smell of Search?
In his latest column at ClickZ, Kevin Lee explains the concept of “search scent,” which illustrates that humans forage for information on…
Wired Writes Yahoo’s Eulogy
Wired reporter Fred Vogelstein has penned a 3,200-word eulogy to Yahoo, “How Yahoo Blew It.” The story chronicles Yahoo CEO Terry Semel’s…
Google’s Response to “The Sausage Manifesto”
Today’s SearchDay, It’s Time to See What’s In the PPC Sausage, looks into Jeffrey Rohr’s open letter to paid search networks about…
It’s Time to See What’s In the PPC Sausage
Optiem's Jeffrey Rohrs has penned a "sausage manifesto," asserting that advertisers' click fraud concerns should be addressed as a customer service and…
Rohrs Addresses Click Fraud Issues With “Sausage Manifesto”
In a “Jerry Maguire moment” during SES Chicago last month, Jeffrey Rohrs, long-time SES moderator on legal and click fraud issues, sat…
Panama not enough? Of course not.
Business Week takes a stab at advising Yahoo about how it should take on Google in “Why Yahoo’s Panama Won’t Be Enough.”…
NYTimes.com hires former Yahoo executive
Leon Lazaroff of Bloomberg reports that The New York Times has named Murray Gaylord, a former Yahoo executive, to oversee marketing of…
Panama Now Open to New U.S. Advertisers
An earlier-than-expected launch in October for existing Yahoo advertisers has apparently gone well, since Yahoo today opened up the platform to new…
Microsoft Files Patent for DVR Ad Server
Microsoft is adding to its pile of patents with one for an ad serving method for DVRs. How this will work should…
Google Says Click Fraud Makes Up Less Than 2% of Invalid Clicks
Google’s click fraud guru Shuman Ghosemajumder says click fraud makes up less than 2% of all “invalid clicks”, which means the actual…
Search Arbitrage Gets Forbes Attention
Forbes did an article on search arbitrage Friday featuring interviews of Jeremy Shoemaker and Michael Gray. Shoemaker said he had made $2…
Botnets and Click Fraud and Terrorists, Oh My!
Webmaster Radio’s Jim Hedger is causing quite a stir with his exposé on botnets, click fraud, and terrorists profiting from Google’s AdWords…
Yahoo Sending Panama Invites Out
I reported at the Search Engine Roundtable this morning that Yahoo! Search Marketing Version 2.0 (Panama) Invites Going Out. I was one…
Mazda ‘Craves’ Clicks From Honda
Pontiac had a much celebrated TV ad in which the viewer was invited to “Google” its then-new Solstice convertible, but an ad…
Click Fraud Dropping Amongst Google & Yahoo
News.com reports on a new Click Fraud Index study that shows the click fraud rate dropping from 12.8 percent to 11.9 percent…
Yahoo Releases New “Panama” Search Advertising System Early
Yahoo’s long-anticipated next-generation search advertising platform, Panama, has now gone live. I’ve been at Yahoo for the past two days testing it…
Bug Leaves Advertisers Unable To Change Ads On Yahoo
As I reported at reported at Search Engine Roundtable twice already, Yahoo has left their search advertising customers out to dry. Advertisers…
Honda’s New ‘Crave’ Campaign Missing Search?
Honda has redesigned its bestselling CRV sport utility vehicle. There’s a snazzy flash-based site featuring the new car and a user-generated/social media…
Cost-Per-Keyword Increases Slightly In Q2
MediaPost reports that keyword prices for the second quarter have pretty much remained flat from the previous quarter. The DoubleClick’s Performics study…
The Click Quality Council Formed By ClickForensics
ClickZ reports that ClickForensics announced that they will be leading a new group named The Click Quality Council to “discuss Pay Per…
BusinessWeek’s Good Look At Click Fraud
Via Micropersuasion, Click Fraud is a BusinessWeek cover story on, well, click fraud. What’s new from stories we’ve already read and read…
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