Microsoft is adding to its pile of patents with one for an ad serving method for DVRs. How this will work should be interesting as most DVR users take advantage of the speed through the ads ability.
Daily Tech details the patent filing with diagrams and an explanation of placing ads where the show indicates appropriate. This method allows the ads to be kept current and could be the next way used to provide ads in recorded format.
Noël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit, challenges, industry trends.
Fall is nearly here, marking the start of the annual holiday shopping season. In anticipation of Halloween, here are tips to help marketers polish up omni-device PPC advertising campaigns.
Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns.