PPC.
Again, The Need For Search Ad Revenue To Stand Alone
Has the search bubble popped, given Yahoo’s warning yesterday about declining ad revenue? That warning generated a stock plunge that has hit both Yahoo and Google. No, it’s…
Third Click Fraud Lawsuit Filed Against Google, But Does It Even Have A Chance?
Third Time’s a Charm? Google Sued for Click Fraud (Again) from eWeek covers Google being sued for click fraud again. This follows…
Yahoo Class Action Settlement Information Released
Details of the Yahoo class action settlement have been posted at checkmatesettlement.com. What you need to know right now is: (1) You…
Targeting Ads Based On Search Behavior & Privacy Issues Post-AOL
Back in 2005, I wrote about AlmondNet moving forward with showing ads to surfers across the web based on their search profiles…
Yahoo & Google Commit To An Other Independent Click Fraud Audit At SES
Donna Bogatin snagged both John Slade, Yahoo Search Marketing, and Shuman Ghosemajumder, Google Trust & Safety into agreeing to an other clickfraud…
Google Fights Claims Of Some Third Party Click Fraud Studies
The Google Blog just posted a report on how they feel some of the independent third party click fraud reports published are…
Industry Groups, Search Engines To Develop Click Fraud Guidelines
Google, Yahoo and others team up against click fraud from News.com covers The Interactive Advertising Bureau and the Media Rating Council partnering…
Online Ad Spend 9% Of All Ad Spend By 2011
ClickZ reports on a JupiterResearch report that online advertising spend is projected to snag up nine percent of the total advertising pie…
Independent Report: Google Click Fraud Detection Practices Are “Reasonable”
The Google Blog just posted the independent study on their click fraud detection practices that shows Google makes reasonable efforts to detect…
Yahoo Delays Launch Of New Ad System, “Panama”
ClickZ reports that Yahoo’s new ad system, aka Panama, will not be launching in the 3rd quarter. They now estimate a delayed…
Click Pirates Making A Mockery Of The Text Ad Space
Peter Da Vanzo uncovers a disturbing practice where there are people out there clicking on ads, with the sole desire to hurt…
Report: Click Fraud Rises in Q2 & High-Priced Keywords Click Fraud Rate At 20.2%
The Click Fraud Index issued an updated report on the state of click fraud. In the second quarter click fraud rose four…
Report: Advertisers Lost $800 Million To Click Fraud Last Year
The San Francisco Chronicle reports on a click fraud study that claims 14.6 percent of all clicks and $800 million worth of…
Ending Click Fraud with Pay-Per-Percentage
In Pay-Per-Percentage vs. PPC, Shimon Sandler points out an interesting new paper from the folks at Microsoft Research – Pay-Per-Percentage of Impressions:…
Yahoo Settles Clickfraud Lawsuit
A California judge has approved Yahoo’s proposed settlement of a class action click fraud case brought against the company by Checkmate Strategic…
Cost-Per-Keyword Drops In Q1
MediaPost reports that the cost-per-keyword has dropped from around $30 in the first quarter of 2006 to “the yearly high of $59…
Yahoo To Reduce Search Ad Minimum Bid In UK To 5p?
I reported this morning at the Search Engine Roundtable that Yahoo may be reducing the minimum bid price from 10p to 5p.…
SEMPO & Fair Isaac Team Up To Study Click Fraud
ClickZ reports that SEMPO and Fair Isaac have teamed up to study PPC click fraud. Fair Isaac is the organization that developed…
Forecasted Online Ad Spend Is Corrected Upwards
Search is winning the hearts and minds of marketing managers across the US, (and this is good news for search worldwide). Brand…
Clickbot.A Click Fraud Network Dismantled
ClickZ reports that the Clickbot.A virus that infected 34,000 machines (last report more than 50,000 PCs) and auto clicked on an unknown…
Google Click Fraud Settlement: Why One Online Merchant Is Opting Out
Radiator.com is a company spotlighted in a recent Associated Press article about the proposed settlement of a class action suit against Google…
Free New AdWords Alerts Service
A free alert service kicks off with two alerts related to Google AdWords and AdSense. You can get daily email alerts with…
Search Engines Using Search Ads To Promote Themselves
In the past week or so, I have been reporting on the different ways search engines use search ads to promote their…
Leveraging Brand and Non-Brand Search Terms
New research from search marketing firms 360i and Search Ignite looks at the effectiveness of brand vs. non-brand search terms. The findings…
New Click Fraud Bot Exploiting 34,000 PCs & Hundreds Of Advertisers
Help Net Security reports that PandaLabs discovered a bot named Clickbot.A, which infected 34,000 computers. The Clickbot.A automatically clicks on search ads,…
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