PPC.
Why I still hate LinkedIn Ads
Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit.
How to master Facebook advertising and targeting
Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options.
Five very quick tips to building a loyal ecommerce customer base
Don’t leave all that juicy revenue out there; get smart about re-engaging and watch your numbers climb.
Why understanding frequency is key to success with Facebook advertising
How do you ensure that your Facebook ad campaign is working as hard as it possibly can?
Google AdWords: the dos and don’ts of callout extensions
Callout extensions are a really important component of Google AdWords, and they can be incredibly useful in describing what your business has…
Five common keyword research mistakes you need to avoid
Avoid these mistakes to do proper keyword research.
What is game theory and can it be applied to PPC marketing?
Companies often make deals with each other to avoid bidding on each other's terms. The result is lower costs and less competition.…
Facebook’s Lookalike Audiences for ecommerce: segment before you build
One of the most efficient types of targeting in Facebook (second to retargeting, of course) is lookalike audience targeting.
55% don’t recognise paid ads in Google SERPS: stats
I covered this topic back in April, using data from an Ofcom report which found that up to 50% of users shown…
How to create winning ad copy using a scientific approach
I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the…
Seven tips to squeeze more revenue from Google Shopping Ads
Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping ad (previously PLAs) unit…
Here’s a new way to track AdWords sitelinks in Google Analytics (which you may have missed)
Google Analytics quietly rolled out a new feature for measuring AdWords performance in April that could have easily been overlooked, but is…
17 useful search marketing stats from Merkle’s Q2 2016 report
This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper…
Five ways to improve your organic reach on Facebook
Organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that's visited by more…
RankBrain’s potential effect on your paid search campaigns
Just weeks ago, Google announced that it would be releasing improvements to its Dynamic Search Ads, making its targeting even more precise…
Is Google becoming more hyperlocal?
Last week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable’s Barry Schwartz, in…
The 10 greatest social media advertising tips for content marketers
Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages…
What’s the most important CRO metric? (hint: not conversion rate)
What metric is the best way to approximate the future success of your conversion rate optimization (CRO) efforts.
How to increase your remarketing ad conversions in five steps
The five key factors your remarketing adverts need to have to ensure you’re harnessing every potential opportunity for a conversion.
Google to roll out updates and new formats for mobile shopping and travel planning
Mobile will play its biggest role ever in 2016 and as Google reveals: mobile travel and shopping searches are already up nearly…
Facebook ad targeting: every possible option available [infographic]
A couple weeks ago, a "simplified" Facebook Ads Manager user interface arrived, merging what used to be several separate targeting boxes into…
How to use purchase intent for more effective keyword search
If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right…
How paid and organic SEO results overlap in 2016
For the first time ever, mobile searches on Google exceeded desktop. To account for this massive shift, Google has made some of…
How are beacons going to affect search marketing?
Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy.
Google’s Keyword Planner tool just became even more inaccurate
You’re probably familiar with the Keyword Planner tool, which is one of the best sources we have to spot opportunities and make…
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