- 12
- articles
- 2016–2018
- on Search Engine Watch
- Social
- most covered
Matt Owen
Matt Owen is a content strategist and social media expert working in the tech industry. He was formerly Head of Social for ClickZ and Search Engine Watch, and has spent time heading social and inbound marketing operations for Econsultancy, DueDil, Shell, BlueSense networks, gyro London and many more.
2018
Why AI and international paid media is a match made in hell
AI and machine learning might be slightly overhyped when it comes to digital marketing and paid media.
2016
Happy holidays from Search Engine Watch!
It's the most wonderful time of the year - happy festivus from all at Search Engine Watch
How are beacons going to affect search marketing?
Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy.
Why are we so bad at social media customer service?
While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where…
How to optimise your page images to increase site speed
Google’s official slogan is “Don’t Be Evil”, but it’s long been rumoured that the company has a second, internal motto…
Shift London: Are you ready to join the #Digirevolution?
What makes a digital influencer? Is it follower numbers? The ability to find and create great content? Or just a…
How B2B brands perform on social (spoiler: better than you think)
In B2B social media there are a few accepted 'truths'. B2B can't work on Facebook or Pinterest. Instagram is a…
Google has redesigned AdWords: what does this mean for you?
The world, the ad market, and Google itself have all changed dramatically in the past 15 years, and it’s fair…
Digital transformation: are you asking the right questions?
Digital transformation is probably the biggest of those ‘new, shiny things’ to hit the marketing world in the past five…
Are rising follower numbers devaluing your social audiences?
If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be…
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