PPC.
How will Google’s new ‘Ad’ label impact marketers?
Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now be rolled out globally.
What exactly is PPC keyword management anyway?
PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!).
Top three programmatic trends in 2017
Programmatic is a game-changing technology in the advertising industry.
Nine crazy predictions for SEO in 2017
It's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if…
How to keep Q4 paying off in 2017
Retailers love the influx of revenue in Q4, but there’s another, more last gift from the spike in digital traffic: data that…
10 online marketing strategies to make you a unicorn [infographic]
Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows…
The 10 Best & Biggest New PPC Features of the Year
Some new PPC features stuck out more than the rest this year. This article will separate the unicorns from the donkeys!
Three major developments that will shape multi-channel marketing in 2017
As we close out the year, what are some of the major developments that are likely to shape multi-channel marketing in 2017?
How search and email acquisition campaigns benefit both channels
Search and email are good marketing partners because they make each other more productive. Add a layer of "big data," and you…
A 10-minute account audit to prevent SEM fires during the holidays
We’ve talked about it for weeks, and it’s truly upon us now: holiday crunch time.
How to maximize your AdSense earnings with Amazon CPM ads
If you are using just AdSense on your site, Amazon CPM ads are a great way to increase your revenue.
How Black Friday can lead to valuable organic search opportunities
Black Friday can be a great commercial opportunity for brands, but how can you create a successful strategy for the big day?
Mobile paid search has increased by 134% since last year: stats
There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search…
Paid search click-through rates have risen 38%
According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side…
Bing Ads reveal the most searched Halloween costumes
Halloween in the digital age involves a significant amount of searching until the right costume is picked. So what can we learn…
Capitalize on volume and long tail in Q4 with Dynamic Search Ads
In ecommerce, there’s always a scramble to capitalize on the volume that is out there for the holidays.
How to combine AdWords with Outbrain without cannibalizing their effectiveness
How different parts of the funnel can specifically incorporate two different channels - AdWords and Outbrain - while avoiding cannibalisation.
Six social media advertising ideas to make you look like a big deal
If you're lacking in influence or name recognition and want to appear bigger than you currently are, try out these ad ideas.
How paid search and personalisation can work together
We don’t generally think of paid search as a great channel for personalisation, but increasingly, it's becoming one.
Five surprising benefits of high CTR across all marketing channels
A remarkable CTR is not only the most important thing in AdWords, but it is also extremely important for other marketing channels.
How PPC brand protection can increase clicks by 34%
Brand protection is changing. Are you keeping up?
Reliable search volume data: a glimmer of hope
While poking around in the Google AdWords keyword research tool recently, I noticed something that made me do a double take.
Five Google Shopping tips to help nail your Q4 ROI
Google Shopping tends to be a strong revenue driver for businesses investing in digital marketing. So how do you make sure you…
Five solid Google AdWords insights from analyzing half a billion dollars in ad spend
In which I set out to look at fresh Performance Grader data to get a sense of what is changing in terms…
Bing Ads vs Google AdWords case study: which offers the better value?
We see mixed result across both platforms, depending on the account we’re working on, so it’s difficult to identify trends in the…
Page 11 of 70