- 4
- articles
- 2015–2016
- on Search Engine Watch
- SEO
- most covered
Author
Laurel Marcus
2016
PPC
Reliable search volume data: a glimmer of hope
While poking around in the Google AdWords keyword research tool recently, I noticed something that made me do a double…
PPC
Presidential candidates, here’s how to win (at search marketing)
How Hillary Clinton is sweeping up in the presidential search marketing category.
SEO
Money on the table: how search data can reveal new revenue opportunities
Search data is a mine of insights about customers’ needs that can translate into new revenue. Here's an example from…
2015
SEO
Four benefits of aligning SEO and UX when building your website
In its simplest form, SEO is often thought of as rankings on a search results page. Truth is, that’s only…