PPC.
Using PLAs to Enhance, Not Encroach, on SEM
To truly make PLAs a win, use semantic optimization to better position the products in your feed to match actual consumer intent…
Google Affiliate Network Shutdown: Who Profits?
Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer CPA tools.…
Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]
Search ad revenues once again broke records in 2012. Search remained the revenue leader at $16.9 billion, accounting for 46 percent of…
The Critically Important Role of Bing Ads in Search Marketing
In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads can now…
Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]
Need help getting started with Google Shopping? This series of six videos explains Google Shopping data feed best practices, reasons why you…
AdWords Mobile PPC Performance: How it Stacks Up Against Desktop
Mobile and tablet campaigns will soon be included with desktop. How will this impact your results? This mobile vs. desktop PPC performance…
March Madness = Search and AdWords Madness?
Another year of busted brackets, bets runs rampant, and anxious fans glued to NCAA college basketball action is in the books. So…
Click Fraud is a Small Problem in Search These Days
Click fraud still occurs in paid search, and at some level always will. However, the engines do a solid job at monitoring…
Search Triggers: A Secret to More Powerful PPC Ads
Most people don't search for a solution to their problem until something triggers them to do something about whatever pain or longing…
Keyword Planner, Flexible Bid Strategies Coming to AdWords Ahead of Enhanced Campaigns
Paul Feng from Google AdWords made a few key announcements during Hero Conf this week in Austin, Texas. In addition to Google's…